The power of the storyboard

The power of the storyboard Creative Coffee Break 05   What brands can learn from storyboarding to improve processes and develop better ideas. For this creative coffee break, I want to introduce the creative technique of storyboarding. You maybe know storyboards from the movie industry, but they can also be used to understand, plan, and…

The sound of your brand

The sound of your brands Creative Coffee Break 04     For this creative coffee break, I want to introduce you to a great creative exercise: Think about the sound of your brand! What genre of music fits your brand? What instruments represent your products or services? Are you a simple melody or a complex…

Brand Blockbusters

Brand Blockbusters Creative Coffee Break 03     In this creative coffee break, I talk about brand blockbusters – what brands can learn from the world of entertainment. Today, I want to recommend an exciting book that gives brands and creatives a new perspective on their business, content strategies, and storytelling: “Blockbusters: Hit-making, Risk-taking, and…

Working with creatives.

Working with creatives Creative Coffee Break 02     For this creative coffee break, I talk to freelance designer Martha Harms about working with creatives. Drawing from her experience in various creative jobs, Martha shares her insights on how to get the best results and make co-creation work. From empathetic working environments and creativity killers…

What do you want to have been?

What do you want to have been? Creative Coffee Break 01     Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. For this first episode, I want to start with a big question: What do you want to have been?…

Driven by curiosity

SWEETSPOT PODCAST WITH innovation expert Raffaela Seitz Marc Suess talks to Raffaela Seitz, innovation expert and co-lead of a cross-innovation hub.     Raffaela works as an expert and co-lead at a cross-innovation hub. How do you get a job like that? The answer has a lot to do with innovation itself: an expression of…

The secrets of brand storytelling

SWEETSPOT PODCAST WITH entrepreneur and storyteller Graham D. Brown Marc Suess talks to Graham Brown, traveling entrepreneur, owner of a brand podcast agency, and sophisticated storyteller.     Being an entrepreneur is like being a traveler. Graham is both. Living in Singapore, he founded his brand podcast agency, hosted successful shows himself, and shares a…

Don’t give a f***

SWEETSPOT PODCAST WITH coach and trainer Dr. Thomas A. Coucoulis (Rampenpfau) – Part 2 Marc Suess talks to Dr. Thomas A. Coucoulis about personal branding, how your personality affects your business decisions, and the positive side of not giving a f***!     This episode is the second half of the conversation between Marc Suess…

Becoming yourself

SWEETSPOT PODCAST WITH coach and trainer Dr. Thomas A. Coucoulis (Rampenpfau) – Part 1 Marc Suess talks to Thomas Coucoulis, aka the Rampenpfau (German for “Stage Peacock”), about confident appearance, the anxiety of public speaking, and how to cope with it.     For this Sweetspot Podcast episode, Marc Suess meets Dr. Thomas A. Coucoulis.…