Creating an online luxury beauty experience
Das Parfum & Beauty stands for individual consulting for perfumes, fragrances, lifestyle, and beauty products. The re-branding combines simple elegance with sensual pleasures from the world of luxury products.
The goal of the re-branding and web design was to create a feeling of luxury and to digitize the personal beauty consulting. This included the online shopping experience, the staging of the products and the storytelling for ingredients and different brands.
Fragrances are something sensual and very personal. To offer digital consulting I developed and designed a fragrance type test that helps users find the perfect scent for their type and the right occasion.
In addition to the content strategy, I developed various content formats for Das Parfum & Beauty, such as a lifestyle online magazine, personal staff product recommendations, a dedicated seal of approval, and various curated newsletters.