SWEETSPOT STUDIO
 
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WE TURN IDEAS INTO CONTENT. STORIES INTO PRODUCTS. MARKETING into ENTERTAIN­MENT.

WE OFFER COMPANIES, STORYTELLERS AND PERSONAL BRANDS HOLISTIC BRAND CONTENT MANAGEMENT. FROM STRATEGY AND PRODUCTION TO THE MARKETING OF CONTENT AND MEDIA PRODUCTS FOR BRAND ENTERTAINMENT.

OUR SERVICES AT A GLANCE:

Brand Strategy
Audience Analysis
Storytelling
Media Products

Brand Strategy

The foundation of successful corporate communications is a holistic brand strategy that unites and aligns marketing, design and business objectives. With over ten years of experience, we support companies from personal brands to start-ups and SMEs to large corporations in brand management and design strategy. We like to be measured by results.

 

Services: Find the sweet spot of your brand

 

  • Positioning and brand strategy
  • Branding and design strategy
  • Content marketing strategy
  • Brand management through storytelling and media products

Audience Analysis

Empathy is a core skill of successful designers and entrepreneurs because only with a deep understanding of the needs and lifestyles of your consumers, can you develop relevant offers. With workshops, design thinking and field-tested models, we develop a vivid picture of your target groups, the key to successful marketing strategies, creation of relevant content as well as service and product design.

 

Services: Understand the needs of your consumers

 

  • Understand and manage target groups
  • Identify and leverage cultural and social trends
  • Customer journey design
  • Identify relevant media and formats

Storytelling

Storytelling is a millennia-old cultural practice, not a marketing trend. We are experts in the cultural and social role of storytelling–  from archetypes and hero’s journeys to modern narrative structures –  and their effects on people. We help brands develop engaging narratives that provide identity building for communities and ventures.

 

Services: Tell your brand’s unique story

 

  • Defining your unique brand story
  • Brand content and marketing response plans
  • User-centric content strategies
  • Omnichannel storytelling

Media Products

We help brands turn their messages and offerings into entertainment experiences that engage their target audience and inspire long-term awareness. To do this, we combine trend analysis, cultural currents and our experience in the entertainment industry, marketing and design strategy. The results are media products such as magazines, podcasts, video series or exhibitions that open up new partnerships, sponsors and marketing opportunities.

 

Deliverables: Develop your own media product

 

  • Brand experience design
  • Media product development and production
  • Integrated media production
  • Sponsorship and marketing

LEARN MORE ABOUT OUR Methodology

Discover our Brand Entertainment Model and how we can find your brand’s sweet spot.