Creating the first astrology gin brand
Höhere Mächte (German for „Higher Spirits“) is the world’s first astrology gin, created together with the DMI Distillery and my art collective Maison Douce. Using seasonal ingredients and botanicals that match the temperament of each zodiac sign, we created 12 unique gins. The sweetspot of „Höhere Mächte“ is to create special moments with friends and loved ones. Therefore, we have developed special rituals and curated playlists for each gin experience. The labels are based on artworks, combining artistic craftsmanship and the latest AI technology.
#Brand Design #Creative Direction #Product Design #Webdesign
