Strategic storytelling (3): Understanding your audience.
Creative Coffee Break 09
Using empathy and the right tools to create better buyer personas.
Today’s episode is the third part of a podcast series on strategic storytelling for brands. I talk about the importance of defining your target audiences, using more than just socio-demographic data, but understanding the needs and desires of your customers to create better content and tell more relevant stories.
Learn more about brand building and find the sweetspot of your brand story on my website.
Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.
With the promo code “sweetspot10” listeners of this podcast get 10% off of any order till October 31st! Check out https://roesternest.de/ and treat yourself to a creative coffee break!