Design Case Study “AI, Art & Design”: Holistic Brand experience for a gin Creative Coffee Break 17 Marc opens the doors to his studio and talks about his latest project, the zodiac gin „Höhere Mächte“. Today’s episode is a look behind the scenes of the Sweetspot Studio. Marc talks about his latest…
Spiritual entrepreneurship Sweetspot Podcast with Molly Mandelberg Marc Suess talks to Molly Mandelberg, a spiritual entrepreneur, strategist, and transformation facilitator. For this Sweetspot Podcast episode, Marc Suess meets Molly Mandelberg, a spiritual entrepreneur. Molly works as a business strategist, copywriter, and transformation facilitator with her brand “wild hearts rise up”. She works with…
Design Case Study “The flag of Amsterdam” Creative Coffee Break 16 After visiting Amsterdam, Marc talks about the great design of the city flag – and what we can learn from it when it comes to branding in general. X marks the spot. 3 X’s mark the city of Amsterdam, as in…
Setting goals for 2023: Three creative techniques Creative Coffee Break 15 In this creative coffee break podcast, Marc introduces three creative techniques that will help you to set goals for the new year and actually achieve them! Happy new year, sweet people! In today’s podcast episode, I talk about three techniques I…
Brand Building for Artists (Audience Question) Creative Coffee Break 14 Today Marc answers a question from a listener: How to build an artist brand? How to stay true to artistic production and still create a brand that helps build visibility in the market. In today’s podcast episode, I talk about how artists…
Interpassivity: What clients delegate to your brand (and why they love you for it!) Creative Coffee Break 13 Understanding Robert Pfaller’s concept of “interpassivity” will help you gain a new perspective on your client’s needs and even develop new services or products. In today’s podcast episode, I talk about Robert Pfaller’s theory…
Understanding creative work. Creative Coffee Break 12 In order to foster creativity and use it properly, we need a deeper understanding of creative work. Marc proposes a model for this: the hierarchy of creativity. The word “creativity” is used inflationary. Whether in job advertisements, applications, or as a skill in general. Yet…
Strategic storytelling (5): Developing own formats. Creative Coffee Break 11 Creating your own brand storytelling formats can be easy and fun Today’s episode is the fifth part of the podcast mini-series on strategic storytelling for brands. Marc Suess shares his thoughts, experiences, and inspiration on how to develop your own storytelling formats.…
Strategic storytelling (4): story mapping. Creative Coffee Break 10 Crafting engaging stories can be easy – with the right tool. Today’s episode is the fourth part of the podcast mini-series on strategic storytelling for brands. Marc Suess introduces his story mapping tool – the perfect way to collect, organize, and craft engaging…
Strategic storytelling (3): Understanding your audience. Creative Coffee Break 09 Using empathy and the right tools to create better buyer personas. Today’s episode is the third part of a podcast series on strategic storytelling for brands. I talk about the importance of defining your target audiences, using more than just socio-demographic data, but…