Build a memorable and meaningful brand. Sweetspot Studio is a brand-building & design studio by creative director Marc T. Suess.

Spiritual entrepreneurship

Spiritual entrepreneurship Sweetspot Podcast with Molly Mandelberg   Marc Suess talks to Molly Mandelberg, a spiritual entrepreneur, strategist, and transformation facilitator.   For this Sweetspot Podcast episode, Marc Suess meets Molly Mandelberg, a spiritual entrepreneur. Molly works as a business strategist, copywriter, and transformation facilitator with her brand “wild hearts rise up”. She works with…

Setting goals for 2023

Setting goals for 2023: Three creative techniques  Creative Coffee Break 15     In this creative coffee break podcast, Marc introduces three creative techniques that will help you to set goals for the new year and actually achieve them!   Happy new year, sweet people! In today’s podcast episode, I talk about three techniques I…

Brand Building for Artists

Brand Building for Artists (Audience Question) Creative Coffee Break 14     Today Marc answers a question from a listener: How to build an artist brand? How to stay true to artistic production and still create a brand that helps build visibility in the market.   In today’s podcast episode, I talk about how artists…

Interpassivity for brands

Interpassivity: What clients delegate to your brand (and why they love you for it!) Creative Coffee Break 13     Understanding Robert Pfaller’s concept of “interpassivity” will help you gain a new perspective on your client’s needs and even develop new services or products.   In today’s podcast episode, I talk about Robert Pfaller’s theory…

Understanding creative work

Understanding creative work. Creative Coffee Break 12     In order to foster creativity and use it properly, we need a deeper understanding of creative work. Marc proposes a model for this: the hierarchy of creativity.   The word “creativity” is used inflationary. Whether in job advertisements, applications, or as a skill in general. Yet…

Developing formats

Strategic storytelling (5): Developing own formats. Creative Coffee Break 11     Creating your own brand storytelling formats can be easy and fun   Today’s episode is the fifth part of the podcast mini-series on strategic storytelling for brands. Marc Suess shares his thoughts, experiences, and inspiration on how to develop your own storytelling formats.…

Story Mapping

Strategic storytelling (4): story mapping. Creative Coffee Break 10     Crafting engaging stories can be easy – with the right tool.   Today’s episode is the fourth part of the podcast mini-series on strategic storytelling for brands. Marc Suess introduces his story mapping tool – the perfect way to collect, organize, and craft engaging…

Understanding your audience

Strategic storytelling (3): Understanding your audience. Creative Coffee Break 09   Using empathy and the right tools to create better buyer personas.   Today’s episode is the third part of a podcast series on strategic storytelling for brands. I talk about the importance of defining your target audiences, using more than just socio-demographic data, but…

Brand Core Story

Strategic storytelling (2): Core Brand Story Creative Coffee Break 08     How to find and define the core story of your brand.    Today’s episode is the second part of a podcast series on strategic storytelling for brands. I want to introduce to you the concept of a brand core story – the fundament…