Strategic storytelling (3): Understanding your audience. Creative Coffee Break 09 Using empathy and the right tools to create better buyer personas. Today’s episode is the third part of a podcast series on strategic storytelling for brands. I talk about the importance of defining your target audiences, using more than just socio-demographic data, but…
Strategic storytelling (2): Core Brand Story Creative Coffee Break 08 How to find and define the core story of your brand. Today’s episode is the second part of a podcast series on strategic storytelling for brands. I want to introduce to you the concept of a brand core story – the fundament…
AI-driven design tools Creative Coffee Break 07 Today’s episode takes a look at AI-driven design and new tools that can create images by simply typing in a description (e.g. Midjourney). The big question is: Will artificial intelligence replace designers? I don’t think so! Actually, I developed 3 theses that state quite the opposite:…
Strategic storytelling (1): ROI of content Creative Coffee Break 06 Understand the Return On Invest and other benefits of brand content strategies. Today’s episode is the first part of a series of podcast coffee breaks on strategic storytelling for brands. We start with a strategic view: I offer 3 perspectives on storytelling…
The power of the storyboard Creative Coffee Break 05 What brands can learn from storyboarding to improve processes and develop better ideas. For this creative coffee break, I want to introduce the creative technique of storyboarding. You maybe know storyboards from the movie industry, but they can also be used to understand, plan, and…
The sound of your brands Creative Coffee Break 04 For this creative coffee break, I want to introduce you to a great creative exercise: Think about the sound of your brand! What genre of music fits your brand? What instruments represent your products or services? Are you a simple melody or a complex…
SWEETSPOT PODCAST WITH Personal branding and PR coach Diane Foy Marc T. Suess talks to Diane Foy about her creative career, and how she coaches artists to find their “why” and make an impact. Diane Foy worked in many different creative fields, as a make-up artist, a photographer, and a publicist. Today she…
Brand Blockbusters Creative Coffee Break 03 In this creative coffee break, I talk about brand blockbusters – what brands can learn from the world of entertainment. Today, I want to recommend an exciting book that gives brands and creatives a new perspective on their business, content strategies, and storytelling: “Blockbusters: Hit-making, Risk-taking, and…
Working with creatives Creative Coffee Break 02 For this creative coffee break, I talk to freelance designer Martha Harms about working with creatives. Drawing from her experience in various creative jobs, Martha shares her insights on how to get the best results and make co-creation work. From empathetic working environments and creativity killers…
What do you want to have been? Creative Coffee Break 01 Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. For this first episode, I want to start with a big question: What do you want to have been?…