SWEETSPOT PODCAST WITH Susanne Weber Euler, Head of Design at Niche Beauty
Marc Suess talks to Susanne Weber-Euler about her job as head of design at the luxury brand niche beauty, cross-media content strategies, and how creativity can impact brand success.
For this Sweetspot Podcast episode, Marc Suess meets Susanne Weber-Euler, head of design at niche beauty and former fashion entrepreneur. Niche beauty is an online store specialized in (you guessed it) niche beauty products – and a luxury lifestyle brand. As such design and storytelling play a huge role in building the brand image and connecting to the audience.
Susanne shares her experience and insights on successful cross-media content strategies, creating design-driven products, and building long-lasting customer relationships based on great storytelling.
With her experience as a fashion entrepreneur and art director in a publishing house, she combines entrepreneurial thinking and creativity. A great talk to inspire brand owners, designers, and marketers to step up their content game and use creativity to drive their business.
If you want to work on your brand design or brand storytelling, check out our website.
Shownotes:
Susanne on LinkedIn:
https://www.linkedin.com/in/susanne-weber-euler-199120164/
Niche Beauty:
The German Podcast “Zeit: Augen zu”:
https://www.zeit.de/serie/augen-zu
The German Podcast “Zeit: Wie war das nochmal?”:
https://www.zeit.de/serie/wie-war-das-noch-mal?
Book tip:
“Sapiens: A Brief History of Humankind” by Yuval Noah Harari
https://www.amazon.de/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095
