Radically creative - Sweetspot Studio

SWEETSPOT PODCAST WITH entrepreneur, marketing expert, and podcaster Ryan Alford

Marc Suess talks to Ryan Alford, marketing expert, agency founder, and host of one of the top marketing podcasts in the US. A chat about personal brands, creative practices, and the future of marketing.

For this Sweetspot Podcast episode, Marc Suess meets Ryan Alford. With over 20 years of experience in marketing, Ryan founded his full-service digital agency “The Radical”. In this podcast, he talks about his own creative routines, what’s radical about his approach, and the biggest changes that happened in the biz over two decades. Even more important, Ryan shares his seven “ageless truths” about successful marketing (e.g. attention, reach, creativity – hear all seven in the episode!)

They also discuss the “science of creativity”, what creative success looks like, and of course Ryan’s own podcast “The Radcast”. With his agency and his podcast, Ryan built a strong personal brand for himself. In this episode, you’ll earn how that works, what the benefits are, and how that’s connected to storytelling.

Marc and Ryan also talk about “B2H: Business to human” communication, the cultural differences between the US and Germany when it comes to creative work, and the future of marketing!

If you want to find your brand story and share it successfully, check out our website.

All episodes

Shownotes:

Ryan Alfords Website:

https://ryanalford.com/

Ryan’s agency The Radical:

https://www.radical.company/

Ryan’s Podcast “The Radcast”:

https://www.theradcast.com/

Ryan’s Tipps:

Book “Contagious” by Jonah Berger:

https://jonahberger.com/books/contagious/