Branding, anchored in the district
How do you create a visual identity for a place that’s distillery, shop and event space? The answer lies just a few meters from the store itself! We made an iconic Hamburg landmark the center of the branding: a bridge. Translated into a timeless logo design, we bridge the gap between craftsmanship and store concept.
#brand identity #logo design #creative direction
From shop window to shopping bag.
Branding has to work – especially in retail. The company logo acts as a flexible seal of quality. It enhances the company’s own products, gives the store branding a clear direction, and ensures lasting memories even after the purchase.
More than just a logo. A meeting place.
The Eppendorfer Kontor is a distillery, a shop for exquisite handcrafted products, and an event venue all in one. Whether it’s a gin tasting or an art workshop, the visual identity provides a unifying framework for the diverse offerings without being intrusive. It’s about atmosphere, craftsmanship, and the connection to the neighborhood.
“For years I have entrusted Marc and Sweetspot Studio with numerous design projects. The branding for the office building perfectly demonstrates what their work is all about: a strong sense of location, product and brand, clearly implemented down to the last detail.”
Tjalf Nienaber. Owner Eppendorfer Kontor