WEBDESIGN & VISUAL IDENTITY
We developed a digital brand identity for Cronbach that presents a complex B2B offering in a clear, focused, and recognizable way. Cronbach uses psychographic data to make brand growth more predictable. Our task was to translate this analytical depth into a website and a visual system: featuring a branding system, color palette, UI guidelines, and heatmap graphics as visual elements.
#brand identity #creative direction #Webdesign
From Complex to Focused.
Since psychographics and impact analysis require explanation, the focus was on clarity, simplicity, and visual impact. A modular layout system, strong contrasts, and abstract heatmap graphics make data-driven insights visually striking—as condensation, focus, and growth. The result is a focused B2B presence that appears analytical without being cold, positioning Cronbach as a modern, competent partner.
“Sweetspot Studio is exactly that: service that gets right to the point. Uncomplicated, open, fast, and incredibly personable. Marc operates at the intersection of concept, design, and technology—and that makes working with him not only a pleasure but also the perfect solution when you want to make quick progress. I recommend him without reservation!”
Christiane Wiemann. Cronbach Management
Foto: KATHRIN MURRINS PHOTOGRAPHY
