Strategic storytelling (1): ROI of content
Creative Coffee Break 06
Understand the Return On Invest and other benefits of brand content strategies.
Today’s episode is the first part of a series of podcast coffee breaks on strategic storytelling for brands. We start with a strategic view: I offer 3 perspectives on storytelling and content marketing.
The audience’s perspective – build trust and keep them coming back for more.
The financial perspective – understand the ROI of content marketing.
The strategic perspective – gain insights into your audience and use the learnings for marketing, sales, and HR.
The upcoming episodes will cover more strategic storytelling, from ideation and editorial plans to product development and analytics.
Learn more about brand building and find the sweetspot of your brand story on my website.
Shownotes:
Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.
With the promo code “sweetspot10” listeners of this podcast get 10% off of any order till October 31st! Check out https://roesternest.de/ and treat yourself to a creative coffee break!
