Modernizing a traditional theatre
The English Theatre of Hamburg was founded in 1976 as the first English-speaking theater in Germany and is considered by the art scene as the “West End Theatre of Hamburg”. The redesign of the brand celebrates this tradition and modernizes the appearance for a contemporary online presence, a younger audience, and a new online strategy.
In addition to the logo redesign, a complete brand identity was developed. This includes applications such as posters, flyers, tickets, signs and guidance systems as well as business stationery with letterhead and business cards. The relaunch of the website not only enables a better user experience for information and ticket purchases, but also a mobile-optimized Responsive Design. The concept of the website included a restructuring with regard to the customer journey, content revision and optimization for search engines.
#Brand Identity #Creative Direction #Re-Branding #Webdesign
