Creative Coffee Break 03
In this creative coffee break, I talk about brand blockbusters – what brands can learn from the world of entertainment.
Today, I want to recommend an exciting book that gives brands and creatives a new perspective on their business, content strategies, and storytelling: “Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment” by Anita Elberse.
This book is a real game-changer when it comes to the strategic side of brand storytelling and investing in content. Anita Elberse explains strategies, marketing tactics, and business decisions that lead to long-term success in the entertainment industry. She writes about smart go-to-market and release strategies, investing in creative talent, or the impact of digitization.
Her book will help you to re-think the way you work with ideas and creative talent, how you will promote and release content and how to invest in your media products.
If you want to learn more about brand building, storytelling, and creating your own media products, check out my website.
The book “Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment” by Anita Elberse: