AI Brand Imagery
For the product “Mein Wunsch Geschenk” by Employeah, I was allowed to develop a completely new brand image world – in an innovative, efficient and absolutely individual way: with artificial intelligence.
My contribution:
Instead of a classic (and expensive) photo shoot, I used AI tools to create a visual world that exactly matches the brand, the product and the target group. Each image was tailor-made – in terms of color, style and emotion to match the product promise: personal appreciation for employees.
The advantages for the customer:
Cost-efficient: no shooting, no location, no models – but full effect
Highly personalized: Each image conveys attitude and brand message
Fast & scalable: Ideal for digital campaigns and modular content formats
The result:
A unique, recognizable visual language that clearly stands out from generic HR communication – while authentically telling the story of “My Wish Gift”.
#brand imagery #creative direction
“Marc managed to create exactly the visual world we wanted with creative sensitivity and AI – emotional, unique and absolutely fitting to the brand.”
– Matthias Müller, CEO Employeah
