Brand identity and launch for an academy combining psychology and art
Black Salt Coven offers online courses and a community at the intersection of psychology, feminism, self-expression, and art—founded by Jungian psychologist Suzanne Schreve and artist Lotte Hauss. The task: develop positioning, brand story, and visual system—plus clear tools for course launches and community building.
#brand identity #logo design #creative direction
„Sweetspot Studio enhanced our own offering through aestethics and facilitation. The result is a brand identity that encapsulates who we are and what we do in a way that is both accessible, yet edgy, fusing the academic and artist back into one playing field. It’s a great feeling to be able to settle into a confidence that what our (prospective) clients see, mirrors the quality we, as platform and as individual creatives, provide.“
Jungian archetypes and the sensual energy of art—inspired by icons and strong female figures—give rise to an inviting identity: warm in tone, precise, iconic. I developed the logo, branding, and visual system, as well as applications for courses and marketing. The result: clearly recognizable, accessible, and ready to grow.
