Brand identity and launch for an academy combining psychology and art
Black Salt Coven offers online courses and a community at the intersection of psychology, feminism, self-expression, and art—founded by Jungian psychologist Suzanne Schreve and artist Lotte Hauss. The task: develop positioning, brand story, and visual system—plus clear tools for course launches and community building.
#brand identity #logo design #creative direction
Jungian archetypes and the sensual energy of art—inspired by icons and strong female figures—give rise to an inviting identity: warm in tone, precise, iconic. I developed the logo, branding, and visual system, as well as applications for courses and marketing. The result: clearly recognizable, accessible, and ready to grow.
