Passion for perfume, beauty and luxury

RE-BRANDING, WEBDESIGN AND DEVELOPMENT OF VARIOUS CONTENT FORMATS FOR A LUXURY BEAUTY BRAND.

Das Parfum & Beauty

Das Parfum & Beauty stands for individual consulting for perfumes, fragrances, lifestyle, and beauty products. The re-branding of the brand combines simple elegance with sensual pleasures from the world of luxury products.

Re-branding and web design

The goal of the re-branding and the website design was to make the luxury feeling and the personal advice digitally tangible. This starts with the online shopping experience, the staging of the noble products and the storytelling about ingredients and individual brands.

Type Test

Fragrances are something sensual and very personal. To offer advice in the digital space as well, we developed and designed a fragrance type test that helps users find the perfect scent for their type and the right occasion.

Storytelling

In addition to the content strategy, we developed various content formats for Das Parfum & Beauty, such as a dedicated magazine, personal product recommendations from the experts, a dedicated seal of approval, and various curated newsletters.