{"id":9404,"date":"2025-06-27T07:00:25","date_gmt":"2025-06-27T05:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/truedesigncrime-frisoernamen-3\/"},"modified":"2025-06-25T16:36:02","modified_gmt":"2025-06-25T14:36:02","slug":"truedesigncrime-sanifair","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/truedesigncrime-sanifair\/","title":{"rendered":"Fallakte #007 \u2013 Toilettenlotterie: Sanifair Gewinnspiel-Kampagne (True Design Crime)"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

Fallakte #007 \u2013 Toilettenlotterie: Sanifair Gewinnspiel-Kampagne<\/h3>\n

(True Design Crime Podcast)<\/h3>\n

[\/vc_column_text][vc_raw_js]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzd2VldHNwb3QucG9kaWdlZS5pbyUyRjEzNy1zYW5pZmFpciUyRmVtYmVkJTNGY29udGV4dCUzRGV4dGVybmFsJTI2dGhlbWUlM0RkZWZhdWx0JTI2dG9rZW4lM0RtWl9rU281cThKODNFMnh1RnJqWUZRJTIyJTIwc3R5bGUlM0QlMjJib3JkZXIlM0ElMjAwJTIyJTIwZnJhbWVCb3JkZXIlM0QlMjIwJTIyJTIwaGVpZ2h0JTNEJTIyMTAwJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_js][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”9410″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]In dieser Episode von True Design Crime fahre ich mit euch raus \u2013 auf die Autobahn. Genauer gesagt: zu einem Rastplatz, an dem ein Poster h\u00e4ngt, das alles falsch macht, was Markenkommunikation falsch machen kann.<\/p>\n

Ein \u00fcbertrieben jubelnder Mann wirbt dort f\u00fcr ein Gewinnspiel: Jeder 20. Sanifair-Wertbon gewinnt \u2013 einen Kaffee. Klingt wie ein schlechter Scherz? Ist aber leider echt. Und visuell eine Katastrophe: stockfotogepr\u00e4gte Euphorie, leere Versprechen, fragw\u00fcrdiges Marketing.<\/p>\n

Wir sprechen \u00fcber die \u00c4sthetik dieses Posters, das Gesch\u00e4ftsmodell von Sanifair \u2013 und warum ein bezahlter Toilettengang keine B\u00fchne f\u00fcr pseudoemotionale Lotterie-Gl\u00fccksmomente ist.<\/p>\n

\ud83d\udca1 Im Fazit zeige ich Alternativen: ehrliche Kommunikation, sinnvolle Belohnung, weniger Fake-Jubel \u2013 mehr Verst\u00e4ndnis f\u00fcr ein echtes Kundenbed\u00fcrfnis.<\/p>\n

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Hast du selbst einen Design-Crime entdeckt? Reiche deinen Fall ein \u2013 per DM oder Sprachnachricht auf Instagram @sweetspot-studio oder als\u00a0E-Mail<\/a><\/p>\n<\/div>\n

—<\/p>\n

Shownotes:<\/p>\n

TAZ Artikel: https:\/\/taz.de\/Sanifair-nimmt-viel-ein-mit-der-Notdurft\/!5763277\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”9406″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”9408″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””] Fallakte #007 \u2013 Toilettenlotterie: Sanifair Gewinnspiel-Kampagne (True Design Crime Podcast) [\/vc_column_text][vc_raw_js]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzd2VldHNwb3QucG9kaWdlZS5pbyUyRjEzNy1zYW5pZmFpciUyRmVtYmVkJTNGY29udGV4dCUzRGV4dGVybmFsJTI2dGhlbWUlM0RkZWZhdWx0JTI2dG9rZW4lM0RtWl9rU281cThKODNFMnh1RnJqWUZRJTIyJTIwc3R5bGUlM0QlMjJib3JkZXIlM0ElMjAwJTIyJTIwZnJhbWVCb3JkZXIlM0QlMjIwJTIyJTIwaGVpZ2h0JTNEJTIyMTAwJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_js][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”9410″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]In dieser Episode von True Design Crime fahre ich mit euch raus \u2013 auf die Autobahn. Genauer gesagt: zu einem Rastplatz, an dem ein Poster h\u00e4ngt, das alles falsch macht, was Markenkommunikation falsch machen kann. Ein…<\/p>\n","protected":false},"author":1,"featured_media":9411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,75],"tags":[],"class_list":["post-9404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-tdc-en","category-19","category-75","description-off"],"yoast_head":"\nFallakte #007 \u2013 Toilettenlotterie: Sanifair Gewinnspiel-Kampagne (True Design Crime) - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/truedesigncrime-sanifair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fallakte #007 \u2013 Toilettenlotterie: Sanifair Gewinnspiel-Kampagne (True Design Crime) - 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