{"id":9163,"date":"2025-03-28T07:00:25","date_gmt":"2025-03-28T06:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/truedesigncrime-montblanc-3\/"},"modified":"2025-03-27T20:38:29","modified_gmt":"2025-03-27T19:38:29","slug":"truedesigncrime-eviljuice","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/truedesigncrime-eviljuice\/","title":{"rendered":"Fallakte #004 \u2013 Schale Kopie: Zapft Evil+Juice bei Liquid Death ab? (True Design Crime)"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

Fallakte #004 \u2013 Schale Kopie: Zapft Evil+Juice bei Liquid Death ab? (True Design Crime)<\/h3>\n

[\/vc_column_text][vc_raw_js]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzd2VldHNwb3QucG9kaWdlZS5pbyUyRjEzMi1ldmlsLWp1aWNlLWxpcXVpZC1kZWF0aCUyRmVtYmVkJTNGY29udGV4dCUzRGV4dGVybmFsJTI2dGhlbWUlM0RkZWZhdWx0JTI2dG9rZW4lM0RZV0dQSW10V3Rra2JaRTkxM0k5VE1nJTIyJTIwc3R5bGUlM0QlMjJib3JkZXIlM0ElMjAwJTIyJTIwZnJhbWVCb3JkZXIlM0QlMjIwJTIyJTIwaGVpZ2h0JTNEJTIyMTAwJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_js][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”9172″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Liquid Death hat es vorgemacht: Eine Wasser-Marke, die aussieht wie eine Metal-Band, mit Branding, das genauso laut ist wie ein Stadionkonzert. Ihr Motto? \u201eMurder Your Thirst\u201c \u2013 eine d\u00fcstere, ironische Kampfansage, die weltweit f\u00fcr Aufsehen sorgt. Doch wo Erfolg ist, da sind die Nachahmer nicht weit.<\/p>\n

Mit Evil+Juice versucht die \u00f6sterreichische Marke Rauch, ein \u00e4hnliches Konzept auf den Markt zu bringen. Doch w\u00e4hrend Liquid Death mit konsequentem Storytelling, rebellischem Witz und cleverem Merchandising Kultstatus erreicht hat, bleibt Evil+Juice ein schales Abziehbild. Ein bisschen Punk, ein bisschen b\u00f6se \u2013 aber irgendwie auch familienfreundlich. Funktioniert das?<\/p>\n

In dieser Episode von True Design Crime<\/strong> nehmen wir beide Marken auseinander: Warum funktioniert Liquid Death so gut? Warum scheitert Evil+Juice? Und warum ist Wasser in Alu-Dosen trotz aller Nachhaltigkeitsversprechen vielleicht gar keine so gute Idee?<\/p>\n

\ud83d\udcac Eure Meinung? Kann eine Kopie jemals so gut sein wie das Original?<\/strong><\/p>\n

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Hast du selbst einen Design-Crime entdeckt? Reiche deinen Fall ein \u2013 per DM oder Sprachnachricht auf Instagram @sweetspot-studio oder als\u00a0E-Mail<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”9168″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”9170″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Shownotes:<\/strong><\/p>\n

Rauchs Marke “Evil+Juice”: https:\/\/www.evilmademedoit.com\/\u00a0<\/a><\/p>\n

Liquid death: https:\/\/liquiddeath.com\/\u00a0<\/a>[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””] Fallakte #004 \u2013 Schale Kopie: Zapft Evil+Juice bei Liquid Death ab? (True Design Crime) [\/vc_column_text][vc_raw_js]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzd2VldHNwb3QucG9kaWdlZS5pbyUyRjEzMi1ldmlsLWp1aWNlLWxpcXVpZC1kZWF0aCUyRmVtYmVkJTNGY29udGV4dCUzRGV4dGVybmFsJTI2dGhlbWUlM0RkZWZhdWx0JTI2dG9rZW4lM0RZV0dQSW10V3Rra2JaRTkxM0k5VE1nJTIyJTIwc3R5bGUlM0QlMjJib3JkZXIlM0ElMjAwJTIyJTIwZnJhbWVCb3JkZXIlM0QlMjIwJTIyJTIwaGVpZ2h0JTNEJTIyMTAwJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_js][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”9172″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””] Liquid Death hat es vorgemacht: Eine Wasser-Marke, die aussieht wie eine Metal-Band, mit Branding, das genauso laut ist wie ein Stadionkonzert. Ihr Motto? \u201eMurder Your Thirst\u201c \u2013 eine d\u00fcstere, ironische Kampfansage,…<\/p>\n","protected":false},"author":1,"featured_media":9173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,75],"tags":[],"class_list":["post-9163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-tdc-en","category-19","category-75","description-off"],"yoast_head":"\nFallakte #004 \u2013 Schale Kopie: Zapft Evil+Juice bei Liquid Death ab? 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