{"id":9123,"date":"2025-03-14T07:00:25","date_gmt":"2025-03-14T06:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/truedesigncrime-barbershop-3\/"},"modified":"2025-03-24T17:25:07","modified_gmt":"2025-03-24T16:25:07","slug":"truedesigncrime-montblanc","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/truedesigncrime-montblanc\/","title":{"rendered":"Fallakte #003 \u2013 Intellekt-Inszenierung: Montblanc Kampagne (True Design Crime)"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

Fallakte #003 \u2013 Intellekt-Inszenierung: Montblanc Kampagne (True Design Crime)<\/h3>\n

[\/vc_column_text][vc_raw_js]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzd2VldHNwb3QucG9kaWdlZS5pbyUyRjEzMS1tb250YmxhbmMlMkZlbWJlZCUzRmNvbnRleHQlM0RleHRlcm5hbCUyNnRoZW1lJTNEZGVmYXVsdCUyNnRva2VuJTNEdTc3WkY1RnpzV0NNeHV2UV9MbnIwUSUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyJTNBJTIwMCUyMiUyMGZyYW1lQm9yZGVyJTNEJTIyMCUyMiUyMGhlaWdodCUzRCUyMjEwMCUyMiUyMHdpZHRoJTNEJTIyMTAwJTI1JTIyJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_js][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”9125″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]In dieser Folge von True Design Crime nehmen wir uns dem Fall einer Luxus Marke an: die Montblanc-Kampagne “The Art of The Library Spirit”. Autor Frank Berzbach hat sie als Design-Verbrechen eingereicht \u2013 wegen Klischees und mangelnder Authentizit\u00e4t. Aber stimmt das?<\/p>\n

Wir analysieren, warum Montblanc versucht, Intellekt als Statussymbol zu inszenieren, was Robert Pfaller dazu sagen w\u00fcrde und wie es besser ginge. Spoiler: Nicht B\u00fccherregale, sondern die echten Momente des Schreibens sind das, was z\u00e4hlt.<\/p>\n

\ud83c\udfa7 Jetzt reinh\u00f6ren und mitermitteln!<\/strong>
\nIn dieser Episode analysiere ich die Hintergr\u00fcnde, spreche \u00fcber Branding-Strategien und diskutiere, ob dieser Design-Umbau ein cleverer Coup oder ein teurer Fehltritt war.<\/p>\n

\u27a1 Deine Meinung z\u00e4hlt!<\/strong> Was sagst du: Geniestreich oder Design-Verbrechen? Schreib uns deine Meinung oder reiche deinen eigenen Fall ein \u2013 vielleicht wird er in einer der n\u00e4chsten Folgen gel\u00f6st. \ud83d\ude94\ud83c\udfa8<\/p>\n

Reiche deinen Fall jetzt ein!<\/a><\/strong>[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”9127″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”9129″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]Shownotes:<\/strong><\/p>\n

Mehr zu Robert Pfallers \u201eTheorie der Interpassivit\u00e4t\u201c h\u00f6rt ihr in einer alten Episode:
\nhttps:\/\/sweetspot-studio.com\/en\/creativecoffeebreak-13\/<\/a><\/p>\n

Das Buch von Frank Berzbach \u201eDas Alphabet der Lebenskunst\u201c findet ihr \u00fcbrigens hier:
\nhttps:\/\/www.droemer-knaur.de\/buch\/frank-berzbach-das-alphabet-der-lebenskunst-9783963402876<\/a><\/p>\n

 <\/p>\n

[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””] Fallakte #003 \u2013 Intellekt-Inszenierung: Montblanc Kampagne (True Design Crime) [\/vc_column_text][vc_raw_js]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzd2VldHNwb3QucG9kaWdlZS5pbyUyRjEzMS1tb250YmxhbmMlMkZlbWJlZCUzRmNvbnRleHQlM0RleHRlcm5hbCUyNnRoZW1lJTNEZGVmYXVsdCUyNnRva2VuJTNEdTc3WkY1RnpzV0NNeHV2UV9MbnIwUSUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyJTNBJTIwMCUyMiUyMGZyYW1lQm9yZGVyJTNEJTIyMCUyMiUyMGhlaWdodCUzRCUyMjEwMCUyMiUyMHdpZHRoJTNEJTIyMTAwJTI1JTIyJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_js][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”9125″ img_size=”full” alignment=”center” css=”” image_hovers=”false”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]In dieser Folge von True Design Crime nehmen wir uns dem Fall einer Luxus Marke an: die Montblanc-Kampagne “The Art of The Library Spirit”. Autor Frank Berzbach hat sie als Design-Verbrechen eingereicht \u2013 wegen Klischees und mangelnder…<\/p>\n","protected":false},"author":1,"featured_media":9126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,74],"tags":[],"class_list":["post-9123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-tdc-2","category-19","category-74","description-off"],"yoast_head":"\nFallakte #003 \u2013 Intellekt-Inszenierung: Montblanc Kampagne (True Design Crime) - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/en\/truedesigncrime-montblanc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fallakte #003 \u2013 Intellekt-Inszenierung: Montblanc Kampagne (True Design Crime) - 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