{"id":6940,"date":"2023-02-10T05:00:25","date_gmt":"2023-02-10T04:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-16-2\/"},"modified":"2023-02-09T23:41:30","modified_gmt":"2023-02-09T22:41:30","slug":"creativecoffeebreak-17","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/creativecoffeebreak-17\/","title":{"rendered":"Design Case Study &#8220;AI, Art &#038; Design&#8221;"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\"><strong>Design Case Study &#8220;AI, Art &amp; Design&#8221;: Holistic Brand experience for a gin<\/strong><\/span><\/h3>\n<h4>Creative Coffee Break 17<\/h4>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/116-ai-art-design\/embed?context=external&#038;token=MZpCJBkKoNCdQ179HCsJsw\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><em><span class=\"s1\">Marc opens the doors to his studio and talks about his latest project, the zodiac gin \u201eH\u00f6here M\u00e4chte\u201c.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Today&#8217;s episode is a look behind the scenes of the Sweetspot Studio. Marc talks about his latest project that he created together with DMI Distillery &amp; Manufactur International GmbH and Lotte Hauss, a Hamburg-based artist, also part of the art collective \u201eMaison Douce\u201c.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">H\u00f6here M\u00e4chte (German for \u201ehigher powers\u201c) is the first zodiac sign gin. Each of the twelve flavors is individually crafted for each zodiac sign, using seasonal ingredients and botanicals that align with the stars. We start with Pisces \u2013 a sea salt caramel gin.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Marc explains the holistic brand experience approach \u2013 from the changing of the gin color to rituals and curated playlists. To learn more about this case, check out: <a href=\"https:\/\/www.hoehere-maechte.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hoehere-maechte.de\/<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6950 size-large\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/6-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/6-1024x1024.jpg 1024w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/6-300x300.jpg 300w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/6-150x150.jpg 150w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/6-768x768.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/6-1536x1536.jpg 1536w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/6-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6948 size-large\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/website-hero-02-23-2-1024x550.jpg\" alt=\"\" width=\"1024\" height=\"550\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/website-hero-02-23-2-1024x550.jpg 1024w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/website-hero-02-23-2-300x161.jpg 300w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/website-hero-02-23-2-768x412.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/website-hero-02-23-2-1536x825.jpg 1536w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/website-hero-02-23-2-2048x1099.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6952 size-large\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/fische-watermark-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/fische-watermark-1024x1024.jpg 1024w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/fische-watermark-300x300.jpg 300w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/fische-watermark-150x150.jpg 150w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/fische-watermark-768x768.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/fische-watermark-1536x1536.jpg 1536w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/fische-watermark.jpg 1664w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6954 size-large\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/DSC00034-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/DSC00034-1024x683.jpg 1024w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/DSC00034-300x200.jpg 300w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/DSC00034-768x512.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/DSC00034-1536x1024.jpg 1536w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/02\/DSC00034-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Learn more about brand building, storytelling, and brand design on: <\/span><a href=\"http:\/\/www.sweetspot.studio\">www.sweetspot.studio<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>All episodes<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Shownotes:<\/b><\/p>\n<p>H\u00f6here M\u00e4chte Gin Website:<br \/>\n<a href=\"https:\/\/www.hoehere-maechte.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hoehere-maechte.de\/<\/a><\/p>\n<p>H\u00f6here M\u00e4chte on Instagram:<br \/>\n<a href=\"https:\/\/www.instagram.com\/hoehere_maechte\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/hoehere_maechte\/<\/a><\/p>\n<p>Art collective MAISON DOUCE:<\/p>\n<p><a href=\"https:\/\/www.maison-douce.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.maison-douce.com\/<\/a><\/p>\n<p>DMI Group:<\/p>\n<p><a href=\"https:\/\/seal-gin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/seal-gin.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sponsor:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nothing drives the creative energy in the workplace like a good cup of coffee! To get the best fuel out there, I recommend<\/span> <b>R\u00f6sternest coffee<\/b><span style=\"font-weight: 400;\"> (german for \u201croaster\u2019s nest\u201d). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the promo code \u201c<\/span><b><i>sweetspot10<\/i><\/b><span style=\"font-weight: 400;\">\u201d listeners of this podcast get 10% off of any order till April 30th! Check out <\/span><a href=\"https:\/\/roesternest.de\/\"><span style=\"font-weight: 400;\">https:\/\/roesternest.de\/<\/span><\/a><span style=\"font-weight: 400;\"> and treat yourself to a creative coffee break!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design Case Study &#8220;AI, Art &amp; Design&#8221;: Holistic Brand experience for a gin Creative Coffee Break 17 &nbsp; &nbsp; Marc opens the doors to his studio and talks about his latest project, the zodiac gin \u201eH\u00f6here M\u00e4chte\u201c. &nbsp; Today&#8217;s episode is a look behind the scenes of the Sweetspot Studio. Marc talks about his latest&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-6940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Case Study &quot;AI, Art &amp; Design&quot; - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/creativecoffeebreak-17\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Case Study &quot;AI, Art &amp; Design&quot; - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/creativecoffeebreak-17\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T04:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/01\/creativecoffeebreak-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-17\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-17\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Design Case Study &#8220;AI, Art &#038; 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