{"id":6843,"date":"2022-12-13T05:00:25","date_gmt":"2022-12-13T04:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-12-2\/"},"modified":"2022-12-12T20:36:06","modified_gmt":"2022-12-12T19:36:06","slug":"creativecoffeebreak-13","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/creativecoffeebreak-13\/","title":{"rendered":"Interpassivity for brands"},"content":{"rendered":"<h3><strong>Interpassivity: What clients delegate to your brand (and why they love you for it!)<\/strong><\/h3>\n<h4>Creative Coffee Break 13<\/h4>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/sweetspot.podigee.io\/111-interpassivity-for-brands\/embed?context=external&#038;theme=default&#038;token=GM2Pi815fjGsxeSNkgX2-g\" style=\"border: 0\" frameBorder=\"0\" height=\"100\" width=\"100%\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Understanding Robert Pfaller\u2019s concept of \u201cinterpassivity\u201d will help you gain a new perspective on your client&#8217;s needs and even develop new services or products.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s podcast episode, I talk about Robert Pfaller\u2019s theory of &#8216;interpassivity&#8217; \u2013 delegated consumption and enjoyment. Applicable to both art and everyday life, the concept allows us to tackle a vast range of phenomena: culture, art, sports, and also brand building and communication. Learning about this theory will help you understand the needs of your clients and address them on a deeper, more meaningful level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me know what you think about interpassivity and if you can apply it to your brand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about brand building, storytelling, and brand design on: <\/span><a href=\"http:\/\/www.sweetspot.studio\"><span style=\"font-weight: 400;\">www.sweetspot.studio<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>All episodes<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Shownotes:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s creative coffee break is presented by <\/span><b>R\u00f6sternest<\/b><span style=\"font-weight: 400;\"> (german for \u201croaster\u2019s nest\u201d). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. For this Christmas season, their coffee comes in a winter-design special edition and they offer a great gift basket, including their famous blends \u201eEl Primero\u201d and \u201cO Impulsivo\u201c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the promo code \u201c<\/span><b><i>sweetspot10<\/i><\/b><span style=\"font-weight: 400;\">\u201d listeners of this podcast get 10% off of any order till April 30th! Check out <\/span><a href=\"https:\/\/roesternest.de\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/roesternest.de\/<\/span><\/a><span style=\"font-weight: 400;\"> and treat yourself to a creative coffee break!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interpassivity: What clients delegate to your brand (and why they love you for it!) Creative Coffee Break 13 &nbsp; &nbsp; Understanding Robert Pfaller\u2019s concept of \u201cinterpassivity\u201d will help you gain a new perspective on your client&#8217;s needs and even develop new services or products. &nbsp; In today\u2019s podcast episode, I talk about Robert Pfaller\u2019s theory&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-6843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interpassivity for brands - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interpassivity for brands - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T04:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/11\/creativecoffeebreak-13.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Interpassivity for brands\",\"datePublished\":\"2022-12-13T04:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/creativecoffeebreak-13.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/\",\"name\":\"Interpassivity for brands - Sweetspot Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/creativecoffeebreak-13.jpg\",\"datePublished\":\"2022-12-13T04:00:25+00:00\",\"description\":\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/creativecoffeebreak-13.jpg\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/creativecoffeebreak-13.jpg\",\"width\":1920,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/creativecoffeebreak-13\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interpassivity for brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/\",\"name\":\"Sweetspot Studio\",\"description\":\"Strategy. Design. Storytelling. By Marc T. Suess\",\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"alternateName\":\"Brand-building & Design Studio Hamburg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sweetspot-studio.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\",\"name\":\"marc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"width\":160,\"height\":161,\"caption\":\"marc\"},\"logo\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\"},\"description\":\"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.\",\"sameAs\":[\"https:\\\/\\\/sweetspot-studio.com\",\"https:\\\/\\\/instagram.com\\\/sweetspot.studio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sweetspot-studio\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sweetspot.studio\"],\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/author\\\/marc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interpassivity for brands - Sweetspot Studio","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/","og_locale":"en_US","og_type":"article","og_title":"Interpassivity for brands - Sweetspot Studio","og_description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","og_url":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/","og_site_name":"Sweetspot Studio","article_published_time":"2022-12-13T04:00:25+00:00","og_image":[{"width":1920,"height":1920,"url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/11\/creativecoffeebreak-13.jpg","type":"image\/jpeg"}],"author":"marc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marc","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/#article","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/"},"author":{"name":"marc","@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"headline":"Interpassivity for brands","datePublished":"2022-12-13T04:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/"},"wordCount":235,"publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"image":{"@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/11\/creativecoffeebreak-13.jpg","articleSection":["podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/","url":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/","name":"Interpassivity for brands - Sweetspot Studio","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/#primaryimage"},"image":{"@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/11\/creativecoffeebreak-13.jpg","datePublished":"2022-12-13T04:00:25+00:00","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","breadcrumb":{"@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/#primaryimage","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/11\/creativecoffeebreak-13.jpg","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/11\/creativecoffeebreak-13.jpg","width":1920,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/sweetspot-studio.com\/creativecoffeebreak-13\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sweetspot-studio.com\/en\/"},{"@type":"ListItem","position":2,"name":"Interpassivity for brands"}]},{"@type":"WebSite","@id":"https:\/\/sweetspot-studio.com\/#website","url":"https:\/\/sweetspot-studio.com\/","name":"Sweetspot Studio","description":"Strategy. Design. Storytelling. By Marc T. Suess","publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"alternateName":"Brand-building & Design Studio Hamburg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sweetspot-studio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7","name":"marc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","width":160,"height":161,"caption":"marc"},"logo":{"@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png"},"description":"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.","sameAs":["https:\/\/sweetspot-studio.com","https:\/\/instagram.com\/sweetspot.studio","https:\/\/www.linkedin.com\/company\/sweetspot-studio\/","https:\/\/www.youtube.com\/@sweetspot.studio"],"url":"https:\/\/sweetspot-studio.com\/en\/author\/marc\/"}]}},"_links":{"self":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/6843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/comments?post=6843"}],"version-history":[{"count":5,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/6843\/revisions"}],"predecessor-version":[{"id":6845,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/6843\/revisions\/6845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media\/6846"}],"wp:attachment":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media?parent=6843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/categories?post=6843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/tags?post=6843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}