{"id":5884,"date":"2022-04-13T05:00:25","date_gmt":"2022-04-13T03:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/matt-smith-2\/"},"modified":"2022-04-11T19:33:15","modified_gmt":"2022-04-11T17:33:15","slug":"susanne-weber-euler","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/susanne-weber-euler\/","title":{"rendered":"brand-building content strategies"},"content":{"rendered":"<h4 class=\"p2\">SWEETSPOT PODCAST WITH Susanne Weber Euler, Head of Design at Niche Beauty<\/h4>\n<p><i><span style=\"font-weight: 400;\">Marc Suess talks to Susanne Weber-Euler about her job as head of design at the luxury brand niche beauty, cross-media content strategies, and how creativity can impact brand success.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/90-susanne-weber-euler\/embed?context=external&#038;token=hGoLM_igzIz5g4zjki8iEg\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For this Sweetspot Podcast episode, Marc Suess meets Susanne Weber-Euler, head of design at niche beauty and former fashion entrepreneur. <\/span><span style=\"font-weight: 400;\">Niche beauty is an online store specialized in (you guessed it) niche beauty products \u2013 and a luxury lifestyle brand. As such design and storytelling play a huge role in building the brand image and connecting to the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Susanne shares her experience and insights on successful cross-media content strategies, creating design-driven products, and building long-lasting customer relationships based on great storytelling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With her experience as a fashion entrepreneur and art director in a publishing house, she combines entrepreneurial thinking and creativity. A great talk to inspire brand owners, designers, and marketers to step up their content game and use creativity to drive their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to work on your brand design or brand storytelling, check out our<\/span>\u00a0<a href=\"https:\/\/sweetspot-studio.com\/\">website<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>All episodes<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Shownotes:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Susanne on LinkedIn:<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/susanne-weber-euler-199120164\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/in\/susanne-weber-euler-199120164\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Niche Beauty:<\/span><\/p>\n<p><a href=\"https:\/\/www.niche-beauty.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.niche-beauty.com\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The German Podcast \u201cZeit: Augen zu\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/www.zeit.de\/serie\/augen-zu\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.zeit.de\/serie\/augen-zu<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The German Podcast \u201cZeit: Wie war das nochmal?\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/www.zeit.de\/serie\/wie-war-das-noch-mal\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.zeit.de\/serie\/wie-war-das-noch-mal<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Book tip:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSapiens: A Brief History of Humankind\u201d by Yuval Noah Harari<\/span><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.amazon.de\/Sapiens-Humankind-Yuval-Noah-Harari\/dp\/0062316095\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.amazon.de\/Sapiens-Humankind-Yuval-Noah-Harari\/dp\/0062316095<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWEETSPOT PODCAST WITH Susanne Weber Euler, Head of Design at Niche Beauty Marc Suess talks to Susanne Weber-Euler about her job as head of design at the luxury brand niche beauty, cross-media content strategies, and how creativity can impact brand success. &nbsp; &nbsp; For this Sweetspot Podcast episode, Marc Suess meets Susanne Weber-Euler, head of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>brand-building content strategies - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"brand-building content strategies - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-13T03:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/03\/sweetspot-podcast-susanne-weber-euler.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"brand-building content strategies\",\"datePublished\":\"2022-04-13T03:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/\"},\"wordCount\":250,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sweetspot-podcast-susanne-weber-euler.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/\",\"name\":\"brand-building content strategies - Sweetspot Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sweetspot-podcast-susanne-weber-euler.jpg\",\"datePublished\":\"2022-04-13T03:00:25+00:00\",\"description\":\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sweetspot-podcast-susanne-weber-euler.jpg\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sweetspot-podcast-susanne-weber-euler.jpg\",\"width\":1924,\"height\":1924},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/susanne-weber-euler\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"brand-building content strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/\",\"name\":\"Sweetspot Studio\",\"description\":\"Strategy. Design. Storytelling. By Marc T. Suess\",\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"alternateName\":\"Brand-building & Design Studio Hamburg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sweetspot-studio.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\",\"name\":\"marc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"width\":160,\"height\":161,\"caption\":\"marc\"},\"logo\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\"},\"description\":\"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.\",\"sameAs\":[\"https:\\\/\\\/sweetspot-studio.com\",\"https:\\\/\\\/instagram.com\\\/sweetspot.studio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sweetspot-studio\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sweetspot.studio\"],\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/author\\\/marc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"brand-building content strategies - Sweetspot Studio","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/","og_locale":"en_US","og_type":"article","og_title":"brand-building content strategies - Sweetspot Studio","og_description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","og_url":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/","og_site_name":"Sweetspot Studio","article_published_time":"2022-04-13T03:00:25+00:00","og_image":[{"width":1924,"height":1924,"url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/03\/sweetspot-podcast-susanne-weber-euler.jpg","type":"image\/jpeg"}],"author":"marc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/#article","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/"},"author":{"name":"marc","@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"headline":"brand-building content strategies","datePublished":"2022-04-13T03:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/"},"wordCount":250,"publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"image":{"@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/03\/sweetspot-podcast-susanne-weber-euler.jpg","articleSection":["podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/","url":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/","name":"brand-building content strategies - Sweetspot Studio","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/#primaryimage"},"image":{"@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/03\/sweetspot-podcast-susanne-weber-euler.jpg","datePublished":"2022-04-13T03:00:25+00:00","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","breadcrumb":{"@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sweetspot-studio.com\/susanne-weber-euler\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/#primaryimage","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/03\/sweetspot-podcast-susanne-weber-euler.jpg","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/03\/sweetspot-podcast-susanne-weber-euler.jpg","width":1924,"height":1924},{"@type":"BreadcrumbList","@id":"https:\/\/sweetspot-studio.com\/susanne-weber-euler\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sweetspot-studio.com\/en\/"},{"@type":"ListItem","position":2,"name":"brand-building content strategies"}]},{"@type":"WebSite","@id":"https:\/\/sweetspot-studio.com\/#website","url":"https:\/\/sweetspot-studio.com\/","name":"Sweetspot Studio","description":"Strategy. Design. Storytelling. By Marc T. Suess","publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"alternateName":"Brand-building & Design Studio Hamburg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sweetspot-studio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7","name":"marc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","width":160,"height":161,"caption":"marc"},"logo":{"@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png"},"description":"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.","sameAs":["https:\/\/sweetspot-studio.com","https:\/\/instagram.com\/sweetspot.studio","https:\/\/www.linkedin.com\/company\/sweetspot-studio\/","https:\/\/www.youtube.com\/@sweetspot.studio"],"url":"https:\/\/sweetspot-studio.com\/en\/author\/marc\/"}]}},"_links":{"self":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/5884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/comments?post=5884"}],"version-history":[{"count":3,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/5884\/revisions"}],"predecessor-version":[{"id":5885,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/5884\/revisions\/5885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media\/5886"}],"wp:attachment":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media?parent=5884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/categories?post=5884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/tags?post=5884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}