{"id":5816,"date":"2022-03-16T05:00:25","date_gmt":"2022-03-16T04:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/finnegan-shepard-2\/"},"modified":"2022-04-08T14:18:07","modified_gmt":"2022-04-08T12:18:07","slug":"michael-ehrenwirth","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/michael-ehrenwirth\/","title":{"rendered":"RE-INVENTING A TRADITIONAL BRAND"},"content":{"rendered":"<h4 class=\"p2\">RE-INVENTING A TRADITIONAL BRAND<\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p2\">SWEETSPOT PODCAST WITH BRAND AMBASSADOR MICHAELEHRENWIRTH<\/p>\n<p class=\"p2\"><em>Marc Suess talks to Michael Ehrenwirth about re-inventing and re-vitalizing a traditional brand, the creative craft of mixology, and whatentrepreneurs can learn from the hospitality industry.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/88-michael-ehrenwirth\/embed?context=external\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">For this Sweetspot Podcast episode, Marc Suess meets Michael Ehrenwirth, Brand Ambassador for Linie Aquavit. The traditional spirits brand Linie Aquavit has been produced since 1821. Like many traditional brands, Linie is facing the challenge of staying in touch with a younger audience and <span class=\"s1\">fi<\/span>nding a brand strategy for the changing bar culture and media landscape.<\/p>\n<p class=\"p2\">As a brand ambassador, Michael is developing among other things marketing strategies and live events for Linie. He and Marc talk about the hospitality business, which can be an inspiration and role model for entrepreneurs to create events and unique experiences in a more and more digitized world.<\/p>\n<p class=\"p2\">Michael is also a renowned bartender, who owned his own hot-spot \u201cenfant terrible\u201d, who will let you take a look behind the scenes of the creative process and the craft of mixology. An inspiring talk on how to stay in touch with your audience and reinvent yourself as a brand! Pour yourself a glass and enjoy the show.<\/p>\n<p class=\"p2\">To <span class=\"s1\">fi<\/span>nd the sweetspot of your brand, check our <a href=\"https:\/\/sweetspot-studio.com\/\">website<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>All episodes<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Shownotes:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">The Linie Aquavit Website:<\/p>\n<p class=\"p3\"><a href=\"https:\/\/linie.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/linie.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">Linie on Instagram:<\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.instagram.com\/linieaquavitdeutschland\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/linieaquavitdeutschland\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">Michael Ehrenwirth on Instagram:<\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.instagram.com\/michael_ehrenwirth\/?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/michael_ehrenwirth\/?hl=de<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RE-INVENTING A TRADITIONAL BRAND &nbsp; SWEETSPOT PODCAST WITH BRAND AMBASSADOR MICHAELEHRENWIRTH Marc Suess talks to Michael Ehrenwirth about re-inventing and re-vitalizing a traditional brand, the creative craft of mixology, and whatentrepreneurs can learn from the hospitality industry. &nbsp; &nbsp; For this Sweetspot Podcast episode, Marc Suess meets Michael Ehrenwirth, Brand Ambassador for Linie Aquavit. The&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RE-INVENTING A TRADITIONAL BRAND - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/michael-ehrenwirth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RE-INVENTING A TRADITIONAL BRAND - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/michael-ehrenwirth\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T04:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-08T12:18:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/03\/sweetspot-podcast-michael-ehrenwirth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/michael-ehrenwirth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/michael-ehrenwirth\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"RE-INVENTING A TRADITIONAL BRAND\",\"datePublished\":\"2022-03-16T04:00:25+00:00\",\"dateModified\":\"2022-04-08T12:18:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/michael-ehrenwirth\\\/\"},\"wordCount\":250,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/michael-ehrenwirth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/sweetspot-podcast-michael-ehrenwirth.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/michael-ehrenwirth\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/michael-ehrenwirth\\\/\",\"name\":\"RE-INVENTING A TRADITIONAL BRAND - 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