{"id":5812,"date":"2022-03-09T05:00:25","date_gmt":"2022-03-09T04:00:25","guid":{"rendered":"https:\/\/sweetspot-studio.com\/julius-horsthuis-2\/"},"modified":"2022-04-08T14:18:43","modified_gmt":"2022-04-08T12:18:43","slug":"finnegan-shepard","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/finnegan-shepard\/","title":{"rendered":"CELEBRATE YOUR CUSTOMERS FOR WHO THEY ARE"},"content":{"rendered":"<h4>Celebrate your customers for who they are<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SWEETSPOT PODCAST WITH FASHION ENTREPRENEUR &amp; WRITERFINNEGAN SHEPARD<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Marc Suess talks to Finnegan Shepard about his clothing brand for transmasculine and nonbinary people as well as his creative writing.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/87-finnegan-shepard\/embed?context=external\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">For this Sweetspot Podcast episode, Marc Suess meets Finnegan Shepard, CEO, and founder of Both&amp;, and the creator of Limns.<\/p>\n<p class=\"p2\">After his transition, Finn founded \u201cBoth&amp;\u201d, a clothing brand for transmasculine, nonbinary, and AFAB people. Without any previous experience in fashion, he drew from his own experiences and stayed in close touch with his customers to design clothes for their needs. Other than that, the success of this young brand also draws from Finn\u2019s unconventional and creative approach to doing business.<\/p>\n<p class=\"p2\">Marc talks to Finn about his entrepreneurial journey, how to design a completely new category of clothing from scratch, and the role that storytelling plays in sharing the brand\u2019s purpose.<\/p>\n<p class=\"p2\">Finn studied philosophy, literature, and <span class=\"s1\">fi<\/span>ction \u2013 skills that have a big in<span class=\"s1\">fl<\/span>uence on both his entrepreneurial decision-making and innovative approach to the industry. Besides his clothing brand Both&amp;, Finn co-founded Limns, a creative writing project that serves as a doorway into curiosity for him, his co-creators, and the readers.<\/p>\n<p class=\"p2\">A talk about creative entrepreneurship, how a start-up can challenge the bias of a whole industry, and the power of writing.<\/p>\n<p class=\"p2\">To <span class=\"s1\">fi<\/span>nd the sweetspot and purpose for your brand, check our<span style=\"font-weight: 400;\">\u00a0<a href=\"https:\/\/sweetspot-studio.com\/\">website<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>All episodes<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Shownotes:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">Finn\u2019s website:<\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.finneganshepard.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.<span class=\"s1\">fi<\/span>nneganshepard.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">Finn\u2019s Clothing Brand \u201cBoth&amp;\u201d:<\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.bothandapparel.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bothandapparel.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">Finn\u2019s writing project \u201cLimns\u201d:<\/p>\n<p class=\"p3\"><a href=\"https:\/\/limns.substack.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/limns.substack.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\">Book tip \u201c4000 weeks\u201d by Oliver Burkeman:<\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.goodreads.com\/book\/show\/54785515-four-thousand-weeks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.goodreads.com\/book\/show\/54785515-four-thousand-weeks<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrate your customers for who they are &nbsp; SWEETSPOT PODCAST WITH FASHION ENTREPRENEUR &amp; WRITERFINNEGAN SHEPARD &nbsp; Marc Suess talks to Finnegan Shepard about his clothing brand for transmasculine and nonbinary people as well as his creative writing. &nbsp; &nbsp; For this Sweetspot Podcast episode, Marc Suess meets Finnegan Shepard, CEO, and founder of Both&amp;,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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