{"id":4572,"date":"2021-12-15T07:00:39","date_gmt":"2021-12-15T06:00:39","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=4572"},"modified":"2022-04-07T18:42:16","modified_gmt":"2022-04-07T16:42:16","slug":"marcus-s-kleiner-2","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/marcus-s-kleiner-2\/","title":{"rendered":"The Attiude is the Message"},"content":{"rendered":"<h3>Ein Gespr\u00e4ch mit Autor, Medien- und Kulturwissenschaftler Marcus S. Kleiner<\/h3>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Ein Gespr\u00e4ch \u00fcber Deutschland aus Medien- und Kultur-Perspektive.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/79-marcus-s-kleiner-2\/embed?context=external&#038;token=PBzF8Y_LAb1Z_6xo6dfEeQ\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Heute begr\u00fc\u00dfe ich zum zweiten Mal Prof. Dr. Marcus S. Kleiner im Sweetspot Podcast. Gerade ist sein neues Buch \u201cDeutschland 151\u201d beim Conbook Verlag erschienen. Er schreibt darin selbst: \u201cGeschichten \u00fcber Deutschland sind also immer auch Medien- und Popkulturgeschichten.\u201d Und genau dar\u00fcber sprechen wir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Egal ob Kreative, Gr\u00fcnder*innen oder Unternehmer*innen, ein genauer Blick auf das Land, in dem und f\u00fcr dessen Menschen man arbeitet, lohnt sich. Neben den \u201ctypisch deutschen\u201d Themen wie Schrebergarten, Fu\u00dfball und J\u00e4gerzaun beobachtet und analysiert Marcus in 151 kurzen Kapiteln, wie ist es mit Digitalisierung, Unternehmertum oder Social Media in diesem Land aussieht.<\/span><a href=\"http:\/\/www.sweetspot-studio.com\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wir sprechen \u00fcber Marcus kreativen Prozess und was ihn in den Flow bringt, wie der Buchmarkt als Kreativszene funktioniert und wie er seine Rolle und den richtigen Ton zwischen Professor und Autor findet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es geht um kultivierte Unsicherheit und die eigene Haltung als Angebot \u2013 the attitude is the message, sozusagen. Eine unbedingte H\u00f6rempfehlung f\u00fcr alle, die Deutschland als Markt oder kulturelles Fundament neu denken wollen.<\/span><\/p>\n<p><a href=\"http:\/\/www.sweetspot-studio.com\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mehr kreative Impulse und Tipps f\u00fcr eure Marke findet ihr auf<\/span><a href=\"http:\/\/www.sweetspot-studio.com\" target=\"_blank\" rel=\"noopener\"> www.sweetspot-studio.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibts Saures \u2013 die Shownotes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zu Marcus lest ihr auf seiner Website:<\/span><\/p>\n<p><a href=\"https:\/\/medienkulturanalyse.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/medienkulturanalyse.de\/\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zu Marcus Buch \u201cDeutschland 151\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/www.conbook-verlag.de\/buecher\/deutschland-151\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.conbook-verlag.de\/buecher\/deutschland-151\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das zitierte Adorno Buch \u201cMinima Moralia\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/de.wikipedia.org\/wiki\/Minima_Moralia\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/de.wikipedia.org\/wiki\/Minima_Moralia<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die beiden empfohlenen Restaurants in Berlin:<\/span><\/p>\n<p><a href=\"https:\/\/tuluslotrek.de\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/tuluslotrek.de\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.goldenerhahn.de\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.goldenerhahn.de\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Coverfoto: Friedhelm Krischer<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>Alle Episoden<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein Gespr\u00e4ch mit Autor, Medien- und Kulturwissenschaftler Marcus S. Kleiner &nbsp; Ein Gespr\u00e4ch \u00fcber Deutschland aus Medien- und Kultur-Perspektive. &nbsp; &nbsp; &nbsp; Heute begr\u00fc\u00dfe ich zum zweiten Mal Prof. Dr. Marcus S. Kleiner im Sweetspot Podcast. Gerade ist sein neues Buch \u201cDeutschland 151\u201d beim Conbook Verlag erschienen. Er schreibt darin selbst: \u201cGeschichten \u00fcber Deutschland sind&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Attiude is the Message - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/marcus-s-kleiner-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Attiude is the Message - 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