{"id":4565,"date":"2021-12-08T07:00:59","date_gmt":"2021-12-08T06:00:59","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=4565"},"modified":"2022-04-07T18:42:27","modified_gmt":"2022-04-07T16:42:27","slug":"markus-gull","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/markus-gull\/","title":{"rendered":"Follow your bliss"},"content":{"rendered":"<h3>Ein Gespr\u00e4ch mit Storytelling-Experte Markus Gull<\/h3>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Heute schauen wir hinter die Kulissen eines gro\u00dfen Wortes und viel zitierten Themas: Storytelling. Von Purpose \u00fcber Heldenreisen, Unternehmenskultur und Verantwortung, bis zur Frage nach Zielen und Werten.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/78-markus-gull\/embed?context=external&#038;token=bb9us_iRQSUYdauQ1VsKrQ\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Heute begr\u00fc\u00dfe ich Markus Gull im Sweetspot Podcast. Er ist Autor, Speaker, Coach und Unternehmer, hat f\u00fcr Film, TV und Musicals geschrieben und eine Karriere in der Werbung hinter sich. Im Gespr\u00e4ch gehen wir seiner eigenen Story nach, von Salzburg bis New York, vom Texter bis zum Agenturinhaber, vom Autor in Hollywood bis zum internationalen Speaker. Der rote Faden, der sich durch seine berufliche Biografie zieht, ist die Story. Von Menschen und Marken, f\u00fcr Konsumenten und Mitarbeitende.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Markus ist ein toller Geschichtenerz\u00e4hler, er nimmt uns mit Anekdoten und Beispielen, Modellen und Praxiserfahrung mit in die Tiefe des Storytellings. Wir sprechen \u00fcber die Rolle dieses Themas f\u00fcr Gr\u00fcnder*innen und Marken, aber auch f\u00fcr unser t\u00e4gliches Leben. <\/span><span style=\"font-weight: 400;\">Es geht um Authentizit\u00e4t, den Wunsch nach Sinnstiftung und die eskapistische Heilkraft von Storys.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wir sprechen \u00fcber Werte und Verantwortung von Unternehmen, besprechen konkrete Modelle rund um Storytelling und weshalb Marken Mentoren sein m\u00fcssen. <\/span><span style=\"font-weight: 400;\">Ein Deepdive in das Handwerk, die Kunst und die Philosophie hinter Storytelling. Ein Must-hear f\u00fcr alle Kreativen, Unternehmer*innen und Macher*innen, die ihre Geschichte in die Welt bringen wollen \u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wie ihr eure Marken-Story findet und erfolgreich erz\u00e4hlt, findet ihr auch auf<\/span><a href=\"http:\/\/www.sweetspot-studio.com\" target=\"_blank\" rel=\"noopener\">\u00a0www.sweetspot-studio.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibts Saures \u2013 die Shownotes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zu Markus Gull findet ihr hier:<\/span><\/p>\n<p><a href=\"https:\/\/www.markusgull.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.markusgull.com\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cHomo Deus\u201d von Yuval Noah Harari:<\/span><\/p>\n<p><a href=\"https:\/\/de.wikipedia.org\/wiki\/Homo_Deus_%E2%80%93_Eine_Geschichte_von_Morgen\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/de.wikipedia.org\/wiki\/Homo_Deus_%E2%80%93_Eine_Geschichte_von_Morgen<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cEden Culture\u201d von Johannes Hartl<\/span><\/p>\n<p><a href=\"https:\/\/www.herder.de\/geschichte-politik-shop\/eden-culture-gebundene-ausgabe\/c-34\/p-22098\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.herder.de\/geschichte-politik-shop\/eden-culture-gebundene-ausgabe\/c-34\/p-22098\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cKolibri\u201d von Sandro Veronesi\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.hanser-literaturverlage.de\/buch\/der-kolibri-premio-strega-2020\/978-3-552-07252-7\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.hanser-literaturverlage.de\/buch\/der-kolibri-premio-strega-2020\/978-3-552-07252-7\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201dFactfulness\u201d von Anna Rosling R\u00f6nnlund, Hans Rosling und Ola Rosling<\/span><\/p>\n<p><a href=\"https:\/\/www.deutschlandfunkkultur.de\/hans-rosling-u-a-factfulness-mit-fakten-gegen-unwahrheit-100.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.deutschlandfunkkultur.de\/hans-rosling-u-a-factfulness-mit-fakten-gegen-unwahrheit-100.html<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die Truthahn-Illusion:<\/span><\/p>\n<p><a href=\"https:\/\/de.wikipedia.org\/wiki\/Truthahn-Illusion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/de.wikipedia.org\/wiki\/Truthahn-Illusion<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die Maslowsche Bed\u00fcrfnishierarchie:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/de.wikipedia.org\/wiki\/Maslowsche_Bed%C3%BCrfnishierarchie\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/de.wikipedia.org\/wiki\/Maslowsche_Bed%C3%BCrfnishierarchie<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Serie \u201cTed Lasso\u201d auf\u00a0 Apple TV<\/span><\/p>\n<p><a href=\"https:\/\/tv.apple.com\/de\/show\/ted-lasso\/umc.cmc.vtoh0mn0xn7t3c643xqonfzy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/tv.apple.com\/de\/show\/ted-lasso\/umc.cmc.vtoh0mn0xn7t3c643xqonfzy<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Serie \u201cThis is us\u201d<\/span><\/p>\n<p><a href=\"https:\/\/de.wikipedia.org\/wiki\/This_Is_Us_%E2%80%93_Das_ist_Leben\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/de.wikipedia.org\/wiki\/This_Is_Us_%E2%80%93_Das_ist_Leben<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>Alle Episoden<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein Gespr\u00e4ch mit Storytelling-Experte Markus Gull &nbsp; Heute schauen wir hinter die Kulissen eines gro\u00dfen Wortes und viel zitierten Themas: Storytelling. Von Purpose \u00fcber Heldenreisen, Unternehmenskultur und Verantwortung, bis zur Frage nach Zielen und Werten. &nbsp; &nbsp; &nbsp; Heute begr\u00fc\u00dfe ich Markus Gull im Sweetspot Podcast. Er ist Autor, Speaker, Coach und Unternehmer, hat f\u00fcr&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Follow your bliss - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/markus-gull\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow your bliss - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/markus-gull\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-08T06:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-07T16:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/12\/sweetspot-podcast-markus-gull.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Follow your bliss\",\"datePublished\":\"2021-12-08T06:00:59+00:00\",\"dateModified\":\"2022-04-07T16:42:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/\"},\"wordCount\":410,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/sweetspot-podcast-markus-gull.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/\",\"name\":\"Follow your bliss - Sweetspot Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/sweetspot-podcast-markus-gull.jpg\",\"datePublished\":\"2021-12-08T06:00:59+00:00\",\"dateModified\":\"2022-04-07T16:42:27+00:00\",\"description\":\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/sweetspot-podcast-markus-gull.jpg\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/sweetspot-podcast-markus-gull.jpg\",\"width\":1924,\"height\":1924},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/markus-gull\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Follow your bliss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/\",\"name\":\"Sweetspot Studio\",\"description\":\"Strategy. Design. Storytelling. By Marc T. Suess\",\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"alternateName\":\"Brand-building & Design Studio Hamburg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sweetspot-studio.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\",\"name\":\"marc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"width\":160,\"height\":161,\"caption\":\"marc\"},\"logo\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\"},\"description\":\"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.\",\"sameAs\":[\"https:\\\/\\\/sweetspot-studio.com\",\"https:\\\/\\\/instagram.com\\\/sweetspot.studio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sweetspot-studio\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sweetspot.studio\"],\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/author\\\/marc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Follow your bliss - Sweetspot Studio","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sweetspot-studio.com\/markus-gull\/","og_locale":"en_US","og_type":"article","og_title":"Follow your bliss - Sweetspot Studio","og_description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","og_url":"https:\/\/sweetspot-studio.com\/markus-gull\/","og_site_name":"Sweetspot Studio","article_published_time":"2021-12-08T06:00:59+00:00","article_modified_time":"2022-04-07T16:42:27+00:00","og_image":[{"width":1924,"height":1924,"url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/12\/sweetspot-podcast-markus-gull.jpg","type":"image\/jpeg"}],"author":"marc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sweetspot-studio.com\/markus-gull\/#article","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/markus-gull\/"},"author":{"name":"marc","@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"headline":"Follow your bliss","datePublished":"2021-12-08T06:00:59+00:00","dateModified":"2022-04-07T16:42:27+00:00","mainEntityOfPage":{"@id":"https:\/\/sweetspot-studio.com\/markus-gull\/"},"wordCount":410,"publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"image":{"@id":"https:\/\/sweetspot-studio.com\/markus-gull\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/12\/sweetspot-podcast-markus-gull.jpg","articleSection":["podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sweetspot-studio.com\/markus-gull\/","url":"https:\/\/sweetspot-studio.com\/markus-gull\/","name":"Follow your bliss - Sweetspot Studio","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sweetspot-studio.com\/markus-gull\/#primaryimage"},"image":{"@id":"https:\/\/sweetspot-studio.com\/markus-gull\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/12\/sweetspot-podcast-markus-gull.jpg","datePublished":"2021-12-08T06:00:59+00:00","dateModified":"2022-04-07T16:42:27+00:00","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","breadcrumb":{"@id":"https:\/\/sweetspot-studio.com\/markus-gull\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sweetspot-studio.com\/markus-gull\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/markus-gull\/#primaryimage","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/12\/sweetspot-podcast-markus-gull.jpg","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/12\/sweetspot-podcast-markus-gull.jpg","width":1924,"height":1924},{"@type":"BreadcrumbList","@id":"https:\/\/sweetspot-studio.com\/markus-gull\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sweetspot-studio.com\/en\/"},{"@type":"ListItem","position":2,"name":"Follow your bliss"}]},{"@type":"WebSite","@id":"https:\/\/sweetspot-studio.com\/#website","url":"https:\/\/sweetspot-studio.com\/","name":"Sweetspot Studio","description":"Strategy. Design. Storytelling. By Marc T. Suess","publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"alternateName":"Brand-building & Design Studio Hamburg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sweetspot-studio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7","name":"marc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","width":160,"height":161,"caption":"marc"},"logo":{"@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png"},"description":"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.","sameAs":["https:\/\/sweetspot-studio.com","https:\/\/instagram.com\/sweetspot.studio","https:\/\/www.linkedin.com\/company\/sweetspot-studio\/","https:\/\/www.youtube.com\/@sweetspot.studio"],"url":"https:\/\/sweetspot-studio.com\/en\/author\/marc\/"}]}},"_links":{"self":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/4565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/comments?post=4565"}],"version-history":[{"count":1,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/4565\/revisions"}],"predecessor-version":[{"id":5589,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/4565\/revisions\/5589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media\/4566"}],"wp:attachment":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media?parent=4565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/categories?post=4565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/tags?post=4565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}