{"id":4510,"date":"2021-10-13T07:00:32","date_gmt":"2021-10-13T05:00:32","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=4510"},"modified":"2021-10-13T07:00:32","modified_gmt":"2021-10-13T05:00:32","slug":"julien-fincker-typedesign","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/julien-fincker-typedesign\/","title":{"rendered":"Typografie in der Markenkommunikation"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Ein Gespr\u00e4ch mit Art Director und Typedesigner Julien Fincker<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Stellt euch vor, eure Lieblingszeitung h\u00e4tte eine Comicschrift. Oder ihr bekommt einen maschinell erstellten Liebesbrief \u2026 wirkt komisch? Richtig, denn Schrift ist ein wichtiges Gestaltungswerkzeug, das wir unterbewusst wahrnehmen. Sicher habt ihr selbst als Nicht-Designer*innen auch schon stundenlang an der Auswahl und Formatierung von Typografie gearbeitet \u2013 f\u00fcr Protokolle, Abgaben oder Pr\u00e4sentationen.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/72-julien-fincker\/embed?context=external&#038;token=9tiB97BqA1xbanBAMKIpqw\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mich interessieren Schriften und Type-Design schon seit dem Studium. Deshalb freue ich mich, mit meinem heutigen Gast tief in das Thema der Typografie, die Wirkung und Gestaltung von Schriften einzutauchen.\u00a0<\/span><a href=\"http:\/\/www.sweetspot-studio.com\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Heute begr\u00fc\u00dfe ich im Sweetspot Podcast Julien Fincker. Er arbeitet als Art Director und Typedesigner. Das bedeutet, er entwirft und gestaltet unter anderem Schriften. Wir sprechen \u00fcber die Rolle von Typografie in der Markenkommunikation und im Brand Design, kl\u00e4ren den Unterschied zwischen Typefaces und Fonts, Mikrotypografie und Makrotypografie, Ligaturen und Glyphen \u2013 und werfen einen Blick auf die kleinen aber feinen Details, die gute Schriften ausmachen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Es geht um das Sch\u00f6ne und das Praktische, die k\u00fcnstlerische und handwerkliche Seite von Design und ihr lernt, warum man beim Schrift-Design mit dem \u201cn\u201d und \u201co\u201d anfangen sollte.<\/span><a href=\"http:\/\/www.sweetspot-studio.com\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4517\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_01-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_01-169x300.jpg 169w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_01-600x1067.jpg 600w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_01-576x1024.jpg 576w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_01-768x1365.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_01-864x1536.jpg 864w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_01.jpg 1080w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4519\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_02-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_02-169x300.jpg 169w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_02-600x1067.jpg 600w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_02-576x1024.jpg 576w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_02-768x1365.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_02-864x1536.jpg 864w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_02.jpg 1080w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4521\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_03-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_03-169x300.jpg 169w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_03-600x1067.jpg 600w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_03-576x1024.jpg 576w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_03-768x1365.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_03-864x1536.jpg 864w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_03.jpg 1080w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4523\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_04-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_04-169x300.jpg 169w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_04-600x1067.jpg 600w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_04-576x1024.jpg 576w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_04-768x1365.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_04-864x1536.jpg 864w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_04.jpg 1080w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4525\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_05-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_05-169x300.jpg 169w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_05-600x1067.jpg 600w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_05-576x1024.jpg 576w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_05-768x1365.jpg 768w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_05-864x1536.jpg 864w, https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/Spitzkant_05.jpg 1080w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/p>\n<h6>Beispiele f\u00fcr eine gute Schrift: Die &#8220;Spitzkant&#8221; von Julien Fincker<\/h6>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ein vortrefflicher Nerd-Talk f\u00fcr alle Designer*innen und viel Wissenswertes f\u00fcr alle, die ihrem Unternehmen einen guten Auftritt geben wollen. <\/span><span style=\"font-weight: 400;\">Mehr zu strategischem Design, Branding und erfolgreichem Markenauftritt findet ihr auf<\/span><a href=\"http:\/\/www.sweetspot-studio.com\" target=\"_blank\" rel=\"noopener\">\u00a0www.sweetspot-studio.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibts Saures \u2013 die Shownotes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zu Julien und seinen Schriften:<\/span><\/p>\n<p><a href=\"http:\/\/www.julienfincker.com\/fonts.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.julienfincker.com\/fonts.html<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Julien stellt seine Schriftart \u201cSpitzkant\u201d vor:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zPPu6-kabw4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=zPPu6-kabw4<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Einer von Juliens Artikeln zu Typografie:<\/span><\/p>\n<p><a href=\"https:\/\/designbote.com\/script-fonts-was-designer-ueber-den-umgang-mit-schriften-wissen-sollten\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/designbote.com\/script-fonts-was-designer-ueber-den-umgang-mit-schriften-wissen-sollten\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der SNL Spot zur Schriftart &#8220;Papyrus&#8221;:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=jVhlJNJopOQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=jVhlJNJopOQ<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>Alle Episoden<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein Gespr\u00e4ch mit Art Director und Typedesigner Julien Fincker &nbsp; Stellt euch vor, eure Lieblingszeitung h\u00e4tte eine Comicschrift. Oder ihr bekommt einen maschinell erstellten Liebesbrief \u2026 wirkt komisch? Richtig, denn Schrift ist ein wichtiges Gestaltungswerkzeug, das wir unterbewusst wahrnehmen. Sicher habt ihr selbst als Nicht-Designer*innen auch schon stundenlang an der Auswahl und Formatierung von Typografie&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Typografie in der Markenkommunikation - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/julien-fincker-typedesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typografie in der Markenkommunikation - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/julien-fincker-typedesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T05:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/10\/sweetspot-podcast-julien-fincker.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/julien-fincker-typedesign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/julien-fincker-typedesign\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Typografie in der Markenkommunikation\",\"datePublished\":\"2021-10-13T05:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/julien-fincker-typedesign\\\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/julien-fincker-typedesign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/sweetspot-podcast-julien-fincker.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/julien-fincker-typedesign\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/julien-fincker-typedesign\\\/\",\"name\":\"Typografie in der Markenkommunikation - 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