{"id":4258,"date":"2021-07-30T07:00:26","date_gmt":"2021-07-30T05:00:26","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=4258"},"modified":"2021-07-30T07:00:26","modified_gmt":"2021-07-30T05:00:26","slug":"snack-innovationsdesign","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-innovationsdesign\/","title":{"rendered":"Snack: Innovationsdesign"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Circular Design, Human-Centric Design und Transhumanismus<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Im heutigen Snack erkl\u00e4re ich drei Zukunftsthemen, die im Podcast mit Karel J. Golta fielen: Circular Design, Human-centered Design und Transhumanismus.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/61-innovationsdesign\/embed?context=external&#038;token=NMCRnBJJ0wU0lP6QUbUauw\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ich sprach im Podcast am Mittwoch mit Designer und Innovationsexperte Karel J. Golta. Dabei ging es unter anderem um Innovationen und Design-Themen f\u00fcr eine nachhaltigere Zukunft. Heute erl\u00e4utere ich drei der Schl\u00fcsselbegriffe, die im Gespr\u00e4ch fielen und die ihr kennen solltet, wenn ihr als Unternehmer*innen oder Kreative die Zukunft mitgestalten wollt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Circular Design<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Circular Design geht Hand in Hand mit der Kreislaufwirtschaft. Es geht um den bewussten Prozess der Produktgestaltung und -entwicklung, bei dem Nachhaltigkeit und Respekt f\u00fcr die Umwelt als Ausgangspunkt gew\u00e4hlt wird. Die Vorteile sind:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimierung von Ressourcenverbrauch und Abfall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimierung von Produktion und Logistik<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ein st\u00e4rkeres Bewusstsein f\u00fcr Nachhaltigkeit<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Human-Centric Design<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Der Schl\u00fcsselbegriff hierf\u00fcr ist Empathie! Human-centered Design ist ein Design-Ansatz zur Probleml\u00f6sung, bei dem die menschliche Perspektive in alle Schritten ber\u00fccksichtigt wird. Er dient der Entwicklung interaktiver Systeme, die bestm\u00f6glich nutzbar sein sollen, indem sie die Bed\u00fcrfnisse und Anforderungen der Nutzer ber\u00fccksichtigen. Human-centered Design erh\u00f6ht Effektivit\u00e4t und Effizienz, verbessert das Wohlbefinden und Benutzerzufriedenheit und sch\u00fctzt Gesundheit und Sicherheit. Beispiele sind kinderfreundliche Zahnb\u00fcrsten oder Ketchupflaschen, die auf dem Kopf stehen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Transhumanismus<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Transhumanismus ist ein stark diskutiertes Thema. Das Konzept verbindet humanistische Aspekte mit Technologie und Wissenschaft \u2013 mit dem Ziel des Fortschritts und der Optimierung menschlichen Lebens. Es gibt verschiedene Bewegungen, die politische, wissenschaftliche und technologische Innovationen in den Mittelpunkt stellen. Bekannte Ideen und Beispiele sind u.A. Kryogene Suspension, eine Superintelligenz oder Roboter und Cyborgs. Neben ethischen Grunds\u00e4tzen stellen Kritiker auch die Machbarkeit und wissenschaftlichen\/technologischen Grundlagen infrage.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ich hoffe, diese Themen inspirieren euch und geben Impulse f\u00fcr neue Ideen und Innovationen \u2026 <\/span><span style=\"font-weight: 400;\">Mehr kreativen Input findet ihr auf<\/span><a href=\"http:\/\/www.sweetspot-studio.com\/\">\u00a0www.sweetspot-studio.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>S\u00fc\u00dfes, sonst gibt&#8217;s Saures: Die Shownotes<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zum Thema Circular Design\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.circulardesignguide.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.circulardesignguide.com\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ein guter WIRED-Artikel zu Human-Centric Design:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.wired.com\/insights\/2013\/12\/human-centered-design-matters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.wired.com\/insights\/2013\/12\/human-centered-design-matters\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mehr rund um Transhumanismus:<\/span><\/p>\n<p><a href=\"https:\/\/www.zukunftsinstitut.de\/artikel\/transhumanismus-die-cyborgisierung-des-menschen\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.zukunftsinstitut.de\/artikel\/transhumanismus-die-cyborgisierung-des-menschen\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sueddeutsche.de\/wissen\/verbesserte-menschen-die-vielleicht-gefaehrlichste-idee-der-welt-1.1691220\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.sueddeutsche.de\/wissen\/verbesserte-menschen-die-vielleicht-gefaehrlichste-idee-der-welt-1.1691220<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Circular Design, Human-Centric Design und Transhumanismus &nbsp; Im heutigen Snack erkl\u00e4re ich drei Zukunftsthemen, die im Podcast mit Karel J. Golta fielen: Circular Design, Human-centered Design und Transhumanismus. &nbsp; &nbsp; Ich sprach im Podcast am Mittwoch mit Designer und Innovationsexperte Karel J. Golta. Dabei ging es unter anderem um Innovationen und Design-Themen f\u00fcr eine nachhaltigere&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Innovationsdesign - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Innovationsdesign - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-30T05:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-snack-innovationsdesign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Innovationsdesign\",\"datePublished\":\"2021-07-30T05:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/\"},\"wordCount\":382,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/sweetspot-snack-innovationsdesign.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/\",\"name\":\"Snack: Innovationsdesign - Sweetspot Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/sweetspot-snack-innovationsdesign.jpg\",\"datePublished\":\"2021-07-30T05:00:26+00:00\",\"description\":\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/sweetspot-snack-innovationsdesign.jpg\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/sweetspot-snack-innovationsdesign.jpg\",\"width\":1924,\"height\":1924},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovationsdesign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snack: Innovationsdesign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/\",\"name\":\"Sweetspot Studio\",\"description\":\"Strategy. Design. Storytelling. By Marc T. Suess\",\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"alternateName\":\"Brand-building & Design Studio Hamburg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sweetspot-studio.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\",\"name\":\"marc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"width\":160,\"height\":161,\"caption\":\"marc\"},\"logo\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\"},\"description\":\"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.\",\"sameAs\":[\"https:\\\/\\\/sweetspot-studio.com\",\"https:\\\/\\\/instagram.com\\\/sweetspot.studio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sweetspot-studio\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sweetspot.studio\"],\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/author\\\/marc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snack: Innovationsdesign - Sweetspot Studio","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/","og_locale":"en_US","og_type":"article","og_title":"Snack: Innovationsdesign - Sweetspot Studio","og_description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","og_url":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/","og_site_name":"Sweetspot Studio","article_published_time":"2021-07-30T05:00:26+00:00","og_image":[{"width":1924,"height":1924,"url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-snack-innovationsdesign.jpg","type":"image\/jpeg"}],"author":"marc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/#article","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/"},"author":{"name":"marc","@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"headline":"Snack: Innovationsdesign","datePublished":"2021-07-30T05:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/"},"wordCount":382,"publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"image":{"@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-snack-innovationsdesign.jpg","articleSection":["podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/","url":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/","name":"Snack: Innovationsdesign - Sweetspot Studio","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/#primaryimage"},"image":{"@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-snack-innovationsdesign.jpg","datePublished":"2021-07-30T05:00:26+00:00","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","breadcrumb":{"@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/#primaryimage","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-snack-innovationsdesign.jpg","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-snack-innovationsdesign.jpg","width":1924,"height":1924},{"@type":"BreadcrumbList","@id":"https:\/\/sweetspot-studio.com\/snack-innovationsdesign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sweetspot-studio.com\/en\/"},{"@type":"ListItem","position":2,"name":"Snack: Innovationsdesign"}]},{"@type":"WebSite","@id":"https:\/\/sweetspot-studio.com\/#website","url":"https:\/\/sweetspot-studio.com\/","name":"Sweetspot Studio","description":"Strategy. Design. Storytelling. By Marc T. Suess","publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"alternateName":"Brand-building & Design Studio Hamburg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sweetspot-studio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7","name":"marc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","width":160,"height":161,"caption":"marc"},"logo":{"@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png"},"description":"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.","sameAs":["https:\/\/sweetspot-studio.com","https:\/\/instagram.com\/sweetspot.studio","https:\/\/www.linkedin.com\/company\/sweetspot-studio\/","https:\/\/www.youtube.com\/@sweetspot.studio"],"url":"https:\/\/sweetspot-studio.com\/en\/author\/marc\/"}]}},"_links":{"self":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/4258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/comments?post=4258"}],"version-history":[{"count":0,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/4258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media\/4261"}],"wp:attachment":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media?parent=4258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/categories?post=4258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/tags?post=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}