{"id":4118,"date":"2021-07-14T07:00:38","date_gmt":"2021-07-14T05:00:38","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=4118"},"modified":"2022-04-07T18:49:19","modified_gmt":"2022-04-07T16:49:19","slug":"wolfgang-m-schmitt","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/wolfgang-m-schmitt\/","title":{"rendered":"Der Optimismus des Kritikers"},"content":{"rendered":"<h3>Ein Gespr\u00e4ch mit Filmkritiker, Autor und Podcaster Wolfgang M. Schmitt<\/h3>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Eine kritische Auseinandersetzung mit Unterhaltung, Social Media und Marketing. Welche Verantwortung tragen Unternehmen und Kreative?<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/56-wolfgang-m-schmitt\/embed?context=external&#038;token=NXlCsjsOpOeQZGIzm1AAUw\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">F\u00fcr diese Episode unterhalte ich mich mit Wolfgang M. Schmitt, Autor, Podcaster und Filmkritiker, vielen sicher bekannt durch seinen YouTube-Kanal \u201cDie Filmanalyse\u201d. Dort beleuchtet er in schlauen Analysen die Ideologien, Wertvorstellungen und kulturkritischen Dimensionen von Filmen und Unterhaltung. Diese kritische Auseinandersetzung mit Medien hat mich interessiert in Bezug auf die Rolle von Markenkommunikation und die Verantwortung von Kreativen im Storytelling.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ich spreche mit Herrn Schmitt \u00fcber seinen Werdegang zum Kritiker, Einfl\u00fcsse und Referenzen sowie seinen Berufsalltag und seinen pers\u00f6nlichen Antrieb. Besonders spannend f\u00fcr alle Kreativen und Macher ist sein Umgang mit Feedback oder Erwartungen und welchen Einfluss diese auf die Qualit\u00e4t der Inhalte haben k\u00f6nnen. Es geht dabei um die Besch\u00e4ftigung mit sich selbst, das Aushalten von Ambivalenz und der Warnung vor dem Verfassen der eigenen Fu\u00dfnoten.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wir werfen einen kritischen Blick auf Social Media und Influencer, ein Thema, zu dem Wolfgang M. Schmitt gemeinsam mit Ole Nymoen das Buch \u201cInfluencer: Die Ideologie der Werbek\u00f6rper\u201d geschrieben hat. Es geht um Authentizit\u00e4t und Schein, Nachhaltigkeit und Unternehmertum sowie politische und gesellschaftliche Perspektiven auf Marken und ihre Kommunikation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hinter aller Kritik begeistert mich Herr Schmitts Optimismus, der in seinen Analysen und Forderungen an Unterhaltung und Medienschaffende steckt \u2013 und vielleicht auch euch inspiriert.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wir sprechen \u00fcber Vorteile einer hedonistischen Arbeitsweise, Erfolge eines Kritikers, Regenbogenfahnen als Marketing-Aktion und Schlagermusik. Eine spannende Folge f\u00fcr alle, die ihren Horizont erweitern wollen, wenn es um Storytelling und Social Media, aber auch um die Verantwortung von Kreativen und Marken geht.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sinnvolle Inhalte und nachhaltige Strategien f\u00fcr eure Markenkommunikation und Medienprodukte findet ihr auf<\/span>\u00a0<a href=\"http:\/\/www.sweetspot-studio.com\">www.sweetspot-studio.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibts Saures \u2013 die Shownotes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zu Wolfgang M. Schmitt:<\/span><\/p>\n<p><a href=\"https:\/\/wolfgangmschmitt.de\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/wolfgangmschmitt.de\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sein YouTube-Kanal \u201cDie Filmanalyse\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCN29LJGZ8FY30ysxdTnDsaw\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/channel\/UCN29LJGZ8FY30ysxdTnDsaw<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cInfluencer\u201d \u2013 Das Buch von W. M. Schmitt und Ole Nymoen\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.suhrkamp.de\/buch\/influencer-t-9783518076408\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.suhrkamp.de\/buch\/influencer-t-9783518076408<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Podcast &#8220;Die neuen 20er&#8221;:<\/span><\/p>\n<p><a href=\"https:\/\/neuezwanziger.de\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/neuezwanziger.de\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Der Pianist Ivo Pogorelich<\/span><\/p>\n<p><a href=\"https:\/\/ivopogorelich.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/ivopogorelich.com\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>Alle Episoden<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein Gespr\u00e4ch mit Filmkritiker, Autor und Podcaster Wolfgang M. Schmitt &nbsp; Eine kritische Auseinandersetzung mit Unterhaltung, Social Media und Marketing. Welche Verantwortung tragen Unternehmen und Kreative? &nbsp; &nbsp; F\u00fcr diese Episode unterhalte ich mich mit Wolfgang M. Schmitt, Autor, Podcaster und Filmkritiker, vielen sicher bekannt durch seinen YouTube-Kanal \u201cDie Filmanalyse\u201d. Dort beleuchtet er in schlauen&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Optimismus des Kritikers - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/wolfgang-m-schmitt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der Optimismus des Kritikers - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/wolfgang-m-schmitt\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-14T05:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-07T16:49:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-podcast-wolfgangmschmitt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wolfgang-m-schmitt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wolfgang-m-schmitt\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Der Optimismus des Kritikers\",\"datePublished\":\"2021-07-14T05:00:38+00:00\",\"dateModified\":\"2022-04-07T16:49:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wolfgang-m-schmitt\\\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wolfgang-m-schmitt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/sweetspot-podcast-wolfgangmschmitt.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wolfgang-m-schmitt\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wolfgang-m-schmitt\\\/\",\"name\":\"Der Optimismus des Kritikers - 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