{"id":4093,"date":"2021-07-07T07:00:19","date_gmt":"2021-07-07T05:00:19","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=4093"},"modified":"2021-07-07T07:00:19","modified_gmt":"2021-07-07T05:00:19","slug":"paula-lotte-thurm","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/paula-lotte-thurm\/","title":{"rendered":"Marketing wie ein Fl\u00fcstern im Ohr"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/54-paula-lotte-thurm\/embed?context=external&#038;token=3iIInAYl1GRUZ7JOYZov-Q\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Ein Gespr\u00e4ch mit Business Podcast Specialist Paula Lotte Thurm<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Heute unterhalte ich mich mit der Podcast Marketing Expertin Paula Lotte Thurm. Mit ihrem Podcast Marketing Club unterst\u00fctzt sie Creator und Unternehmen beim Podcast Marketing. Das hei\u00dft wir tauchen ein in eine Stunde Nerdtalk rund um Podcasts, Marketing, Chancen und Trends f\u00fcr die Zukunft des Audiomarkts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vor ihrer Selbstst\u00e4ndigkeit hat Paula in der Hotellerie und im Marketing f\u00fcr D\u00fcfte gearbeitet. Aus beiden Bereichen hat sie tolle Lektionen in die Welt der Podcasts mitgebracht, die sie im Gespr\u00e4ch mit uns teilt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wir sprechen \u00fcber die besondere Wirkung von Podcasts und die Chancen, die sich f\u00fcr Marken dadurch ergeben. Welche Werbeformate gibt es, welche Inhalte sind erfolgreich und wie startet man sein eigenes Podcast-Format? Wir diskutieren Marketing-Erfolge, relevante Kennzahlen und warum Podcasts nichts mit Performance-Marketing zu tun haben.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Au\u00dferdem h\u00f6rt ihr mehr zur Zukunft des Podcast-Marktes, den Trend Audio Search und Brand Entertainment und was das mit kleinen Ketchup T\u00fctchen zu tun hat. Eine Episode mit viel Inspiration und Wissenswertem sowohl f\u00fcr Content Creator als auch f\u00fcr Marketer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr \u00fcber Podcast Marketing findet ihr in Paulas Club. F\u00fcr kreative Unterst\u00fctzung in der Formatentwicklung und Produktion, werft einen Blick rein au<\/span><span style=\"font-weight: 400;\">f<\/span>\u00a0<a href=\"http:\/\/www.sweetspot-studio.com\">www.sweetspot-studio.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibts Saures \u2013 die Shownotes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Paulas Podcast Marketing Club:<\/span><\/p>\n<p><a href=\"https:\/\/podcastmarketing.io\/paula-thurm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/podcastmarketing.io<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Paula auf LinkedIn<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/paula-thurm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/in\/paula-thurm\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das angesprochene \u201cStart with Why\u201d von Simon Sinek:<\/span><\/p>\n<p><a href=\"https:\/\/simonsinek.com\/product\/start-with-why\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/simonsinek.com\/product\/start-with-why\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paulas Podcast Empfehlungen:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Influence! von Alina Ludwig:<\/span><\/p>\n<p><a href=\"https:\/\/influence.podigee.io\/about\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/influence.podigee.io\/about<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Der Podcast \u201cDigital Kompakt\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalkompakt.de\/podcastformate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.digitalkompakt.de\/podcastformate\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>Alle Episoden<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ein Gespr\u00e4ch mit Business Podcast Specialist Paula Lotte Thurm &nbsp; Heute unterhalte ich mich mit der Podcast Marketing Expertin Paula Lotte Thurm. Mit ihrem Podcast Marketing Club unterst\u00fctzt sie Creator und Unternehmen beim Podcast Marketing. Das hei\u00dft wir tauchen ein in eine Stunde Nerdtalk rund um Podcasts, Marketing, Chancen und Trends f\u00fcr die Zukunft&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing wie ein Fl\u00fcstern im Ohr - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/paula-lotte-thurm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing wie ein Fl\u00fcstern im Ohr - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/paula-lotte-thurm\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T05:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/07\/sweetspot-podcast-paula-lotte-thurm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/paula-lotte-thurm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/paula-lotte-thurm\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Marketing wie ein Fl\u00fcstern im Ohr\",\"datePublished\":\"2021-07-07T05:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/paula-lotte-thurm\\\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/paula-lotte-thurm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/sweetspot-podcast-paula-lotte-thurm.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/paula-lotte-thurm\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/paula-lotte-thurm\\\/\",\"name\":\"Marketing wie ein Fl\u00fcstern im Ohr - 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