{"id":3918,"date":"2021-05-26T07:00:14","date_gmt":"2021-05-26T05:00:14","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3918"},"modified":"2021-05-26T07:00:14","modified_gmt":"2021-05-26T05:00:14","slug":"marcus-s-kleiner","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/marcus-s-kleiner\/","title":{"rendered":"Wie werden Marken popkulturell relevant?"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/42-marcus-s-kleiner\/embed?context=external&#038;token=ParbLrjMOiUQLkyNYr-G1w\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>Ein Gespr\u00e4ch mit Medien- und Kulturwissenschaftler Prof. Dr. Marcus S. Kleiner<\/h3>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Ob als Medien- und Kulturwissenschaftler, Dozent, Autor oder Podcaster \u2013 Marcus S. Kleiner steckt bis zum Hals in Popkultur. In diesem Podcast spricht er \u00fcber Streaming, Filterblasen, Storytelling und wie Marken popkulturell relevant werden.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Im heutigen Podcast begr\u00fc\u00dfe ich Autor, Publizist, Medien- und Kulturwissenschaftler Prof. Dr. Marcus S. Kleiner. Er setzt sich in seiner Arbeit u. A. mit Medienkultur, -kritik und -soziologie sowie Popkultur und Kommunikation auseinander. Er unterrichtet an an Universit\u00e4ten, Fachhochschulen und Kunstakademien, schreibt B\u00fccher, macht Podcasts, h\u00e4lt Vortr\u00e4ge, ist zu Gast im TV oder analysiert Hip Hop-Texte auf YouTube.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ich habe Marcus eingeladen, weil er Kreativen, Medienschaffenden und UnternehmerInnen spannende neue Perspektiven auf die Medien- und Kulturlandschaft bietet. Welche Rolle spielen Marken heute als Storyteller? Wie kreiert man narrative Erlebnisse? Wie wirken sich Social Media und Streaming auf die Kommunikation und die Gesellschaft aus? Wie werden Marken popkulturell relevant?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Schon \u00fcber 20 Jahre hegt Marcus eine Leidenschaft f\u00fcr das Popul\u00e4re. In unserem Gespr\u00e4ch berichtet er von seinem popkulturellen Erweckungserlebnis, einem Konzert von The Smiths, und seinem Werdegang vom Rockabilly zum Professor und zur Personenmarke. <\/span><span style=\"font-weight: 400;\">Nat\u00fcrlich habe ich mit Marcus auch \u00fcber sein Buch \u201cStreamland\u201d gesprochen, in dem er die These aufstellt, Netflix, Prime und Co. sind eine Gefahr f\u00fcr die Demokratie. Wir reden daher \u00fcber die Rolle von Unterhaltung und R\u00fcckzug, Konsumpopulismus und Filterblasen sowie Meinungsbildungsprozesse und die Rolle von Medienmarken.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besonders interessant f\u00fcr alle Brands, Marketer und Kreativen ist Marcus Erfahrung und Tipps, wie Marken popkulturell relevant werden k\u00f6nnen. Wir unterhalten uns \u00fcber narrative Erlebnisse und wie man eigene Formate entwickelt. Daf\u00fcr berichtet Marcus von Storytelling- und Kreativtechniken, die er auch mit seinen Studierenden anwendet. Es geht um Partizipation und Rausch, Glaubw\u00fcrdigkeit und das richtige Briefing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Eine tolle Podcastfolge zu Popkultur, Medienlandschaft, Digitalisierung und der Rolle von Marken zwischen alle dem. Mehr zu Marcus S. Kleiner findet ihr in den Shownotes und lest ihr in seinem bald erscheinenden Buch \u201cDeutschland 151\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr rund um Brand Entertainment und kulturelle Relevanz von Marken findet ihr auf<\/span><a href=\"http:\/\/www.sweetspot-studio.com\/\">\u00a0www.sweetspot-studio.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibts Saures \u2013 die Shownotes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zur Person Marcus S. Kleiner:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/de.wikipedia.org\/wiki\/Marcus_S._Kleiner\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/de.wikipedia.org\/wiki\/Marcus_S._Kleiner<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marcus Website:<\/span><\/p>\n<p><a href=\"https:\/\/medienkulturanalyse.de\/wp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/medienkulturanalyse.de\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sein Buch &#8220;Streamland&#8221;:<\/span><\/p>\n<p><a href=\"https:\/\/www.droemer-knaur.de\/buch\/prof-dr-marcus-s-kleiner-streamland-9783426278314\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.droemer-knaur.de\/buch\/prof-dr-marcus-s-kleiner-streamland-9783426278314<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Podcast \u201cNix f\u00fcr Umme\u201d in dem drei Kreativmalocher vom Leben und \u00dcberleben in Kulturbranchen berichten:<\/span><\/p>\n<p><a href=\"https:\/\/nixfuerumme.podigee.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/nixfuerumme.podigee.io\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Eine der vielen Podiumsdiskussionen, die Marcus aufmischt:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=nl-ebPPfCXQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=nl-ebPPfCXQ<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Was Marcrus inspiriert: Thees Uhlmann\u00a0 &#8220;Club 27&#8221;<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=HJFCiYeqmjc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=HJFCiYeqmjc<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">F\u00fcr \u201cHipHop FYI\u201d des Stoked-Kanals erkl\u00e4rt uns Marcus u. a. Haftbefehl:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=KT2aPzHhXgY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=KT2aPzHhXgY<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Buchempfehlungen:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cDas Beste was wir tun k\u00f6nnen, ist nichts.\u201d von Bj\u00f6rn Kern<\/span><\/p>\n<p><a href=\"https:\/\/www.fischerverlage.de\/buch\/bjoern-kern-das-beste-was-wir-tun-koennen-ist-nichts-9783596522118\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.fischerverlage.de\/buch\/bjoern-kern-das-beste-was-wir-tun-koennen-ist-nichts-9783596522118<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u00d6ffentlichkeit und Erfahrung\u201d von Oskar Negt und Alexander Kluge<\/span><\/p>\n<p><a href=\"https:\/\/steidl.de\/Buecher\/Werkausgabe-Bd-4-Oeffentlichkeit-und-Erfahrung-0313145354.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/steidl.de\/Buecher\/Werkausgabe-Bd-4-Oeffentlichkeit-und-Erfahrung-0313145354.html<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cResonanz\u201d von Hartmut Rosa<\/span><\/p>\n<p><a href=\"https:\/\/www.suhrkamp.de\/buch\/hartmut-rosa-resonanz-t-9783518298725\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.suhrkamp.de\/buch\/hartmut-rosa-resonanz-t-9783518298725<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Der erw\u00e4hnte Podcast Fugengold:<\/span><\/p>\n<p><a href=\"https:\/\/www.fugengold.de\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.fugengold.de\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>Alle Episoden<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ein Gespr\u00e4ch mit Medien- und Kulturwissenschaftler Prof. Dr. Marcus S. Kleiner &nbsp; Ob als Medien- und Kulturwissenschaftler, Dozent, Autor oder Podcaster \u2013 Marcus S. Kleiner steckt bis zum Hals in Popkultur. In diesem Podcast spricht er \u00fcber Streaming, Filterblasen, Storytelling und wie Marken popkulturell relevant werden. &nbsp; Im heutigen Podcast begr\u00fc\u00dfe ich Autor, Publizist,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie werden Marken popkulturell relevant? - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/marcus-s-kleiner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie werden Marken popkulturell relevant? 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