{"id":3910,"date":"2021-05-21T07:00:12","date_gmt":"2021-05-21T05:00:12","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3910"},"modified":"2021-05-21T07:00:12","modified_gmt":"2021-05-21T05:00:12","slug":"snack-innovation-kreativitaet","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-innovation-kreativitaet\/","title":{"rendered":"Snack: Innovation &#038; Kreativit\u00e4t"},"content":{"rendered":"<h3>Originalit\u00e4t und Effektivit\u00e4t f\u00fcr Unternehmenserfolg<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kreativit\u00e4t und Innovation werden im Alltag oft verwechselt \u2013 dabei sind es zwei unterschiedliche und wichtige Elemente f\u00fcr euren Unternehmenserfolg. Im Podcast Snack schauen wir uns die Unterschiede an und ich erkl\u00e4re, wie die beiden Prozesse zusammenh\u00e4ngen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/41-innovation-kreativitaet\/embed?context=external&#038;token=H75Fds3ENEC3epCro9-y8Q\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><b>Der Unterschied von Kreativit\u00e4t und Innovation ist der Unterschied von Originalit\u00e4t und Effektivit\u00e4t.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Unternehmer*innen teilen wichtige Eigenschaften mit Kreativen, unter anderem Risikobereitschaft, Problemsensitivit\u00e4t und Erfindergeist. Doch w\u00e4hrend Kreativit\u00e4t ein interner Prozess ist, ein Talent und Denkvorgang, ist Innovation ein \u00e4u\u00dferer, unternehmerischer Prozess.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Innovationen werden in inkrementelle, radikale und disruptive Innovationen unterschieden. Je nach Kategorie sind sie eine Evolution als schrittweise Verbesserung, eine Revolution die wesentlichen Gesch\u00e4ftsfelder ver\u00e4ndert, oder eine Ver\u00e4nderung des Status quo, die neue M\u00e4rkte schafft und die Spielregeln ver\u00e4ndert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gemessen werden k\u00f6nnen Innovationen am Erfolg. Kreative Ergebnisse auch, entgegen der Annahme Kreativit\u00e4t sei nicht messbar, in ihren Ausdrucksformen. Und hier greifen die beiden Prozesse ineinander. Die beste Idee ist nichts wert, wenn sie nicht umgesetzt wird \u2013 doch auch die flei\u00dfigste Umsetzung ist nichts wert ohne eine brilliante Idee!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Daher der Vorschlag f\u00fcr die Formel: <strong>Kreativit\u00e4t + Aktion = Innovation<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Verbindung von Kreativit\u00e4t und Innovation sind ein Schl\u00fcssel f\u00fcr euren Unternehmenserfolg. Wenn ihr diese beiden Themen f\u00fcr eure Markenstrategie oder Medienprodukte verbinden wollt, schaut rein auf<\/span><a href=\"http:\/\/www.sweetspot-studio.com\/\"> <span style=\"font-weight: 400;\">www.sweetspot-studio.com<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originalit\u00e4t und Effektivit\u00e4t f\u00fcr Unternehmenserfolg &nbsp; Kreativit\u00e4t und Innovation werden im Alltag oft verwechselt \u2013 dabei sind es zwei unterschiedliche und wichtige Elemente f\u00fcr euren Unternehmenserfolg. Im Podcast Snack schauen wir uns die Unterschiede an und ich erkl\u00e4re, wie die beiden Prozesse zusammenh\u00e4ngen. &nbsp; &nbsp; Der Unterschied von Kreativit\u00e4t und Innovation ist der Unterschied von&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Innovation &amp; Kreativit\u00e4t - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/snack-innovation-kreativitaet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Innovation &amp; Kreativit\u00e4t - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/snack-innovation-kreativitaet\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T05:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/05\/sweetspot-podcast-snack-innovation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovation-kreativitaet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-innovation-kreativitaet\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Innovation &#038; 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