{"id":3677,"date":"2021-05-07T07:00:49","date_gmt":"2021-05-07T05:00:49","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3677"},"modified":"2021-05-07T07:00:49","modified_gmt":"2021-05-07T05:00:49","slug":"snack-packaging-design","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-packaging-design\/","title":{"rendered":"Snack: Packaging Design-Prozess"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/37-packaging-design\/embed?context=external&#038;token=VvCd42jqbgt-u6TU9IOmuA\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Packaging Design-Prozess<br \/>\nOder: Wie Verpackungen Geschichten erz\u00e4hlen<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ihr kennt die Zitate wie \u201cKleider machen Leute\u201d oder &#8220;Don&#8217;t judge a book by its cover&#8221;. Auch wenn es in manchen Bereichen wichtig ist, nicht oberfl\u00e4chlich zu sein, ist es in einer Disziplin alles entscheidend: dem Packaging Design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Beim Gestalten von Verpackungen geht um drei Fragen:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Was ist das Produkt?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Wer kauft das Produkt?<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Wie wird das Produkt gekauft?<\/span><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Was zun\u00e4chst trivial erscheint, birgt doch alle wichtigen Fragen rund um K\u00e4ufer*innen, Lieferketten, Verkaufsfl\u00e4chen, Wettbewerb und Kundenbed\u00fcrfnisse \u2026 Denn das wichtigste beim Packaging Design ist, den Prozess mitzudenken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Den Marketing-Profis und Designstrategen geht schon in Licht auf: Es geht um die Customer Journey, die \u201cReise\u201d des Kunden, mit der Marken versuchen das ganzheitliche Kundenerlebnis nachzuvollziehen und bestm\u00f6glich zu gestalten. Der Fokus liegt hier neben den tats\u00e4chlichen Medien und Kan\u00e4len auf der Motivation, den Bed\u00fcrfnissen und Schmerzpunkten der Kund*innnen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Doch was, wenn es sich nicht um physische Produkte handelt?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Die Designstrategie von Packaging l\u00e4sst sich auch auf virtuelle Produkte oder Services anwenden. Welche Bed\u00fcrfnisse und Motivationen bedient ihr damit? Wie sieht die Customer Journey f\u00fcr eure Kunnd*innen aus?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Packaging Design ist die Gelegenheit, eine Story zu erz\u00e4hlen. Was ist eure?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zum Theme Designstrategie findet ihr auf<\/span><a href=\"http:\/\/www.sweetspot-studio.com\"> <span style=\"font-weight: 400;\">www.sweetspot-studio.com<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>S\u00fc\u00dfes, sonst gibt&#8217;s Sauren \u2013 die Shownotes:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tolle Product Packaging Beispiele findest du hier:<\/span><\/p>\n<p><a href=\"https:\/\/www.canva.com\/learn\/packaging-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.canva.com\/learn\/packaging-design\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Packaging Design-Prozess Oder: Wie Verpackungen Geschichten erz\u00e4hlen &nbsp; Ihr kennt die Zitate wie \u201cKleider machen Leute\u201d oder &#8220;Don&#8217;t judge a book by its cover&#8221;. Auch wenn es in manchen Bereichen wichtig ist, nicht oberfl\u00e4chlich zu sein, ist es in einer Disziplin alles entscheidend: dem Packaging Design. &nbsp; Beim Gestalten von Verpackungen geht um drei&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Packaging Design-Prozess - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/snack-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Packaging Design-Prozess - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/snack-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-07T05:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/05\/sweetspot-podcast-packaging-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-packaging-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-packaging-design\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Packaging Design-Prozess\",\"datePublished\":\"2021-05-07T05:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-packaging-design\\\/\"},\"wordCount\":259,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-packaging-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/sweetspot-podcast-packaging-design.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-packaging-design\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-packaging-design\\\/\",\"name\":\"Snack: Packaging Design-Prozess - 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