{"id":3657,"date":"2021-04-30T07:00:14","date_gmt":"2021-04-30T05:00:14","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3657"},"modified":"2021-04-30T07:00:14","modified_gmt":"2021-04-30T05:00:14","slug":"snack-design-tech-trends","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-design-tech-trends\/","title":{"rendered":"Snack: Design- und Technologie-Trends"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/35-neue-episode\/embed?context=external&#038;token=bQ3iSYnubam6AA9dA1OXcA\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Generatives Design, Cross-Reality, Virtual Production und Googles Content Strategie<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sweet People, es wird Zeit f\u00fcr etwas S\u00fc\u00dfes vor dem Wochenende! Der heutige Snack ist die Nachbesprechung des Podcasts mit Mike John Otto. Wir hatten uns \u00fcber narrative Erfahrungen von Marken und relevante Trends und Technologien unterhalten. Ein paar der Fachbegriffe schauen wir uns jetzt noch mal genauer an:<\/span><\/p>\n<h3><\/h3>\n<p><b>Generatives Design<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Der Gestaltungsprozess, bei dem das Ergebnis durch einen Algorithmus kreiert wird. Generatives Design ver\u00e4ndert die Rolle und den Prozess von Design, tolle Beispiele findet ihr z. B. im Industriedesign, beim Mercedes-Benz Concept-Car \u201cIAA\u201c (Intelligent Aerodynamic Automobile) und in den Branding Arbeiten von Patrick H\u00fcbner.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>XR \u2013 Cross Reality<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">XR dient der neuen visuellen Gestaltung der echten Welt und dem Eintauchen in eine virtuelle Welt. Zu XR geh\u00f6ren Virtual Reality, Augmented Reality und Mixed Reality.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Virtual Production<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Virtuelle Produktionen erm\u00f6glichen dank gro\u00dfer LED-Screens, die in Echtzeit beleuchtet werden, Regisseuren, Kameraleuten und Schauspieler*innen, virtuelle Welten mit echten Darstellern zu verschmelzen. Eine wichtige Rolle spielen dabei Game Engines, welche die Welten animieren und rendern k\u00f6nnen. Virtual Productions ver\u00e4ndern und unterst\u00fctzen den kreativen Workflow und finden bereits Einsatz in Produktionen wie \u201cStar Wars: The Mandalorian\u201d oder der HBO-Serie \u201cWestworld\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Hero-Hub-Hygiene-Modell<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die urspr\u00fcnglich von Google entwickelte Content-Strategie beschreibt drei Arten von Inhalten, die erfolgreiches Content-Marketing ausmachen:<\/span><\/p>\n<h3><\/h3>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><strong>Hero Content:<\/strong> Viral Hits mit besonders hoher Reichweite (z.B. Videos oder Blogartikel), verbunden mit hohen Produktionskosten und Paid Media Budget.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><strong>Hub Content:<\/strong> Regelm\u00e4\u00dfige Inhalte, die auf die Interessen der Zielgruppe eingehen, um Kontakt zu erhalten und Vertrauen zu schaffen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><strong>Hygiene Content:<\/strong> Alle Inhalte, die zu deinen Markenthemen regelm\u00e4\u00dfig gesucht werden. Sie k\u00f6nnen als FAQs oder Anleitungen aufbereitet werden und sind Grundlage f\u00fcr das Verst\u00e4ndnis, SEO und neue Besucher.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr zu smarten Content-Strategien und spannenden Medienprodukten findet ihr auf\u00a0 <a href=\"http:\/\/www.sweetspot-studio.com\">www.sweetspot-studio.com\u00a0<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>S\u00fc\u00dfes, sonst gibt&#8217;s Sauren \u2013 die Shownotes:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Website von Patrik H\u00fcbner, mit Generativem Design und <\/span><span style=\"font-weight: 400;\">kreativen Algorithmen:<\/span><\/p>\n<p><a href=\"https:\/\/www.patrik-huebner.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.patrik-huebner.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das Mercedes Benz Concept Car \u201c\u201dIAA\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/media.daimler.com\/marsMediaSite\/de\/instance\/ko\/Mercedes-Benz-Concept-IAA-Intelligent-Aerodynamic-Automobile-Digitaler-Transformer.xhtml?oid=9904643\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/media.daimler.com\/marsMediaSite\/de\/instance\/ko\/Mercedes-Benz-Concept-IAA-Intelligent-Aerodynamic-Automobile-Digitaler-Transformer.xhtml?oid=9904643<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Buch \u201cVirtual, Augmented und Cross Reality in Praxis und Forschung\u201d:<\/span><\/p>\n<p><a href=\"https:\/\/elibrary.steiner-verlag.de\/book\/99.105010\/9783515124782\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/elibrary.steiner-verlag.de\/book\/99.105010\/9783515124782<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Hero-Hub-Hygiene Content Strategie:<\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/schedule-your-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/schedule-your-content\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Generatives Design, Cross-Reality, Virtual Production und Googles Content Strategie &nbsp; Sweet People, es wird Zeit f\u00fcr etwas S\u00fc\u00dfes vor dem Wochenende! Der heutige Snack ist die Nachbesprechung des Podcasts mit Mike John Otto. Wir hatten uns \u00fcber narrative Erfahrungen von Marken und relevante Trends und Technologien unterhalten. Ein paar der Fachbegriffe schauen wir uns&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Design- und Technologie-Trends - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/snack-design-tech-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Design- und Technologie-Trends - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/snack-design-tech-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-30T05:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/04\/Cover-Snack-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-design-tech-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-design-tech-trends\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Design- und Technologie-Trends\",\"datePublished\":\"2021-04-30T05:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-design-tech-trends\\\/\"},\"wordCount\":404,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-design-tech-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Cover-Snack-14.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-design-tech-trends\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-design-tech-trends\\\/\",\"name\":\"Snack: Design- und Technologie-Trends - 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