{"id":3561,"date":"2021-04-16T07:00:40","date_gmt":"2021-04-16T05:00:40","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3561"},"modified":"2021-04-16T07:00:40","modified_gmt":"2021-04-16T05:00:40","slug":"snack-blockbuster","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-blockbuster\/","title":{"rendered":"Snack: Blockbuster Business"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/31-neue-episode\/embed?context=external&#038;token=se3w7AfucvzMzbgVK-M4yg\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Snack: Blockbuster Business<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">Oder: Wie Marken von Entertainment lernen<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Im heutigen Podcast Snack will ich euch ein spannendes Buch empfehlen, dass Marken und Kreativen eine neue Perspektive auf ihr Business und den Umgang mit kreativen Produkten und Talenten erm\u00f6glicht. Es geht um \u201cBlockbusters\u201d von Anita Elberse, in dem sie Erfolge aus der Unterhaltungsindustrie analysiert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sie erkl\u00e4rt Strategien, Marketingtatiken und unternehmerische Entscheidungen, die zu gro\u00dfen, langfristigen Erfolg in der Unterhaltungsindustrie f\u00fchren. Einige davon stelle ich euch in K\u00fcrze vor, unter anderem smarte Markteinf\u00fchrungsstrategien, das Investment in kreative Talente oder die Auswirkungen von Digitalisierung.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Eine volle Packung Inspiration f\u00fcr alle Unternehmerinnen und Kreative, die mehr aus ihren Marken und Unterhaltungsprodukten rausholen wollen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wenn ihr mehr \u00fcber Brand Entertainment erfahren wollt, schaut rein auf www.sweetspot-studio.com\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>S\u00fc\u00dfes, sonst gibt&#8217;s Sauren \u2013 die Shownotes:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das Buch: \u201cBlockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment\u201d von Anita Elberse findet ihr hier: <\/span><a href=\"https:\/\/www.goodreads.com\/book\/show\/17286696-blockbusters\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.goodreads.com\/book\/show\/17286696-blockbusters<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Snack: Blockbuster Business Oder: Wie Marken von Entertainment lernen &nbsp; Im heutigen Podcast Snack will ich euch ein spannendes Buch empfehlen, dass Marken und Kreativen eine neue Perspektive auf ihr Business und den Umgang mit kreativen Produkten und Talenten erm\u00f6glicht. Es geht um \u201cBlockbusters\u201d von Anita Elberse, in dem sie Erfolge aus der Unterhaltungsindustrie&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Blockbuster Business - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/snack-blockbuster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Blockbuster Business - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/snack-blockbuster\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T05:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/04\/snack12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-blockbuster\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-blockbuster\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Blockbuster Business\",\"datePublished\":\"2021-04-16T05:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-blockbuster\\\/\"},\"wordCount\":179,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-blockbuster\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/snack12.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-blockbuster\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-blockbuster\\\/\",\"name\":\"Snack: Blockbuster Business - 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