{"id":3410,"date":"2021-04-09T07:00:30","date_gmt":"2021-04-09T05:00:30","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3410"},"modified":"2021-04-09T07:00:30","modified_gmt":"2021-04-09T05:00:30","slug":"snack-design-canvas","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-design-canvas\/","title":{"rendered":"Snack: Design Canvas"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/29-neue-episode\/embed?context=external&#038;token=IIcIRwRGukGXogArvf0DUQ\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Snack: Design Canvas <\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">Oder: Das Wer, wie, was &amp; wem f\u00fcr deinen Markenkern definieren<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ob etabliertes Unternehmen oder Start-up, \u00fcber kurz oder lang werdet ihr mit der Frage konfrontiert: <em>Wof\u00fcr stehen wir als Marke?<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sei es, weil ihr durch soziale Netzwerke und Echtzeit Kommunikation mit Kunden, dem Bewusstsein um die Verantwortung von Marken f\u00fcr gesellschaftliche Themen oder dem grunds\u00e4tzlichen Wunsch nach einer starken Marken-DNA, die Mitarbeitende und Kunden \u00fcberzeugt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Daf\u00fcr stelle ich euch die \u201cDesign Canvas\u201d vor, eine Designstrategie aus dem Buch \u201cLeading Design\u201d von <\/span><span style=\"font-weight: 400;\">Jan-Erik Baars. <\/span><span style=\"font-weight: 400;\">Er definiert Design nicht nur als das Gestalten von Medien oder Produkten \u2013 sondern als Kernkompetenz f\u00fcr Unternehmen. Um Kunden zu begeistern, sich vom Wettbewerb zu unterscheiden und eine langfristig erfolgreiche Marke aufzubauen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die 4 Grundfragen der Design Canvas sind:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Wer bin ich?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wie handele ich?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wem verspreche ich etwas?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Was biete ich an?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Im Podcast Snack erkl\u00e4re ich euch, wie ihr die richtigen Antworten auf diese Fragen findet und mit diesen eine sinnstiftende und erfolgreiche Designstrategie aufbaut. Au\u00dferdem gibt es ein paar Praxisbeispiele bekannter Brands.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mit diesen Fragen entlasse ich euch in ein s\u00fc\u00dfes Wochenende! Wenn ihr mit Designstrategien und guten Design eine erfolgreiche Marke aufbauen wollt, schaut rein auf www.sweetspot-studio.com <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>S\u00fc\u00dfes, sonst gibt&#8217;s Sauren \u2013 die Shownotes:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das Buch \u201cLeading Design\u201d, mit der Design Canvas und weiteren wertvollen Gedanken, findet ihr hier:<\/span><\/p>\n<p><a href=\"https:\/\/janerikbaars.com\/buch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/janerikbaars.com\/buch\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Snack: Design Canvas Oder: Das Wer, wie, was &amp; wem f\u00fcr deinen Markenkern definieren &nbsp; Ob etabliertes Unternehmen oder Start-up, \u00fcber kurz oder lang werdet ihr mit der Frage konfrontiert: Wof\u00fcr stehen wir als Marke? &nbsp; Sei es, weil ihr durch soziale Netzwerke und Echtzeit Kommunikation mit Kunden, dem Bewusstsein um die Verantwortung von&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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