{"id":3384,"date":"2021-03-26T07:00:16","date_gmt":"2021-03-26T06:00:16","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3384"},"modified":"2021-03-26T07:00:16","modified_gmt":"2021-03-26T06:00:16","slug":"snack-open-mic-03","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-open-mic-03\/","title":{"rendered":"Snack: Open Mic #03"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/25-neue-episode\/embed?context=external&#038;token=osYOH3jB4izNoOZRSb-9Gw\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Snack: Open Mic #03<\/strong><\/p>\n<p><strong>Wie schafft Design Vertrauen?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Wir beantworten heute wieder eine Frage aus der Community und erkl\u00e4ren, mit welchen Strategien und Design-Ma\u00dfnahmen Marken Vertrauen aufbauen k\u00f6nnen.<\/p>\n<p>&nbsp;<\/p>\n<p>Marken bauen das Vertrauen zu ihren Kunden und Stakeholder auf verschiedenen Wegen auf. Das Design spielt dabei eine wichtige Rolle, denn auch f\u00fcr Brands gilt: Der erste Eindruck z\u00e4hlt. Jede Branche hat bestimmte Erwartungen an Corporate Design, Tonalit\u00e4t oder Look and Feel, die erf\u00fcllt und auch konsistent \u00fcber alle Kan\u00e4le und Kontaktpunkte beibehalten werden m\u00fcssen.<\/p>\n<p>&nbsp;<\/p>\n<p>Das User-Experience-Design (UX-Design) ist ein weiterer Schl\u00fcsselfaktor f\u00fcr Kundenvertrauen. Das reicht von intuitiver Nutzerf\u00fchrung ohne Verwirrungen und Unsicherheiten \u00fcber die Visualisierung von Erfolgen bis hin zu den klassischen \u201cTrust-Elementen\u201d wie Zitaten, Kundenlogos oder Bewertungen.<\/p>\n<p>&nbsp;<\/p>\n<p>Wer langfristig Vertrauen in seine Marke aufbauen will, sollte vor allem in den Bereich Content Marketing investieren. Mit den richtigen Inhalten und auf die Zielgruppe zugeschnittenen Formaten, k\u00f6nnen Marken ihr Know-how und ihre Kompetenz unter Beweis stellen und wiederkehrendes Publikum begeistern \u2013 und langfristig Vertrauen aufbauen. Mehr zu Content-Strategien, eigenem Storytelling und Medienprodukten h\u00f6rt ihr in diesem <a href=\"https:\/\/sweetspot-studio.com\/deepdive-medienprodukte\/\" target=\"_blank\" rel=\"noopener\">Podcast Deepdive<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>In diesem Sinne w\u00fcnschen wir euch ein vertrauensvoll entspanntes Wochenende!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Snack: Open Mic #03 Wie schafft Design Vertrauen? &nbsp; Wir beantworten heute wieder eine Frage aus der Community und erkl\u00e4ren, mit welchen Strategien und Design-Ma\u00dfnahmen Marken Vertrauen aufbauen k\u00f6nnen. &nbsp; Marken bauen das Vertrauen zu ihren Kunden und Stakeholder auf verschiedenen Wegen auf. Das Design spielt dabei eine wichtige Rolle, denn auch f\u00fcr Brands&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Open Mic #03 - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/snack-open-mic-03\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Open Mic #03 - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/snack-open-mic-03\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-26T06:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/openmic3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-03\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-03\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Open Mic #03\",\"datePublished\":\"2021-03-26T06:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-03\\\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-03\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/openmic3.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-03\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-03\\\/\",\"name\":\"Snack: Open Mic #03 - 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