{"id":3236,"date":"2021-03-10T07:00:41","date_gmt":"2021-03-10T06:00:41","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3236"},"modified":"2021-03-10T07:00:41","modified_gmt":"2021-03-10T06:00:41","slug":"deepdive-kreativitaet","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/deepdive-kreativitaet\/","title":{"rendered":"Deepdive: Kreativit\u00e4t kultivieren"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/20-neue-episode\/embed?context=external&#038;token=uCQHHthh3uy-2u3_1NDu8w\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>Schluss mit dem Warten auf den n\u00e4chsten Geistesblitz. Kreativit\u00e4t kann kultiviert werden \u2013 hier erfahrt ihr, wie.<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kreativit\u00e4t spielt eine zentrale Rolle f\u00fcr die Innovationsf\u00e4higkeit und den Erfolg von Unternehmen. Und obwohl sie in aller Munde ist, scheint es schwer, Kreativit\u00e4t zu definieren. In diesem Deepdive Podcast erkl\u00e4re ich euch, wie ihr Kreativit\u00e4t kultiviert und sie f\u00fcr Brands und Marketing nutzen k\u00f6nnt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u201cWhen the going gets weird, the weird turn professional\u201d \u2014 Hunter S. Thompson<\/span><\/p>\n<\/blockquote>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Mit diesem Zitat ehrte schon Schriftsteller und Journalist Hunter S. Thompson (\u201cFear and Loathing in Las Vegas\u201d) die besondere Rolle der Spinner, kreativen Quertreiber und Innovatoren. Dass es \u201cseltsam\u201d, neu und ungewohnt\u00a0 wird, ist f\u00fcr Gr\u00fcnderInnen, UnternehmerInnen und Kreative t\u00e4glich Brot. Wie macht man also das Beste daraus? Indem man kreative Zuf\u00e4lle kultiviert!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Kreativit\u00e4t f\u00fcr Marken und Unternehmen<\/h3>\n<p><span style=\"font-weight: 400;\">Kreativit\u00e4t spielt in verschiedenen Kontexten eine zentrale Rolle f\u00fcr Unternehmen und Marken \u2013 als Grundlage f\u00fcr Ideenfindung, Motor f\u00fcr eine kontinuierliche Weiterentwicklung und Verbesserung sowie als Voraussetzung f\u00fcr Innovationsf\u00e4higkeit. Vor allem muss Kreativit\u00e4t das Neue mit dem N\u00fctzlichen verbinden, also eine innovative Probleml\u00f6sung darstellen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Kreativit\u00e4t kultivieren<\/h3>\n<p><span style=\"font-weight: 400;\">Grunds\u00e4tzlich steckt in jedem Menschen kreatives Potenzial. Doch das will trainiert werden. Daf\u00fcr braucht es etwas anderes als Tools und Tutorials, bei denen es um konkrete Probleme, Anleitungen oder Tipps geht. Denn diese sind sehr hilfreich, aber fokusieren sich auf das Handwerk, die Umsetzung des kreativen Ergebnisses. Die eigentliche Kreativit\u00e4t ist ein Mindset, ein Habitus und Routinen, die kultiviert werden m\u00fcssen. Es geht beispielsweise um Problemfindungskompetenz, Originalit\u00e4t, Erfindergeist, Intuition oder Toleranz f\u00fcr Fehler.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die drei wichtigsten Zutaten, um die eigene Kreativit\u00e4t zu kultivieren, sind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Intellektuelle Neugier<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Gro\u00dfer Optimismus<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>H\u00e4ufiges Scheitern akzeptieren\u00a0<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Ein paar Tipps f\u00fcr alle, die Kreativit\u00e4t kultivieren wollen<\/h3>\n<p>&nbsp;<\/p>\n<p><b>\u00dcbt euch in entspannter Aufmerksamkeit<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ob beim Duschen, Spazierengehen oder einer anderen Ablenkung \u2013 nach der tiefen Auseinandersetzung mit einem Problem kann eine andere Besch\u00e4ftigung helfen, den Knoten zum Platzen zu bringen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Superpower \u201cEmpathie\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Die Digitalisierung hat unseren Fokus auf Daten und deren Analyse gelenkt. Dabei sollten wir jedoch nie die Beweggr\u00fcnde und Bed\u00fcrfnisse des Publikums vergessen. Empathie kann das \u201cWas\u201d mit dem \u201cWarum\u201d verbinden und so einzigartige Antworten finden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Perspektivwechsel<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Die wichtigste Grundlage, um kreative Antworten zu finden, ist, die richtige Frage zu stellen. Dabei hilft Reframing, also eine Umdeutung der Frage oder Ausgangssituation. Was w\u00e4re das Gegenteil? Was ist das echte Problem? Was passiert, wenn wir einen anderen Fokuspunkt w\u00e4hlen?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Ein eigenes kreatives Netzwerk aufbauen<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sucht euch Gespr\u00e4chspartner, Inspiration oder Kollaborationen, die euch frisch im Kopf halten, herausfordern und immer mit neuen Ideen versorgen. Von KollegInnen und Freunden, \u00fcber Blogs und Magazine, bis hin zu Podcasts. (Jetzt wisst ihr auch, warum ich so gerne meinen Podcast mache!)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Zu guter Letzt noch ein Life Hack, den ihr schon morgen fr\u00fch ausprobieren k\u00f6nnt:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Tauft den \u201cSnooze Button\u201d des Weckers zum \u201cMuse Button\u201d um und nutzt die ersten f\u00fcnf Minuten des Tages, um euch tiefenentspannt und mit freiem Kopf einer Fragestellung zu widmen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wenn ihr doch mal Unterst\u00fctzung bei euren kreativen Herausforderungen sucht, findet ihr Workshops und Coachings auf www.sweetspot-studio.com<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>S\u00fc\u00dfes, sonst gibts Saures: Die Shownotes<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Detaillierte Definition und gute Beispiele f\u00fcr Kreativit\u00e4t sowie ihre Rolle f\u00fcr Unternehmen und Innovationen:<\/span><\/p>\n<p><a href=\"https:\/\/www.innolytics.de\/was-ist-kreativitaet\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.innolytics.de\/was-ist-kreativitaet\/\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Buster Keatons Perspektivwechsel um eine Pointe noch besser zu machen:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=UWEjxkkB8Xs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=UWEjxkkB8Xs\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Buchempfehlung: Creative Confidence<\/span><\/p>\n<p><a href=\"https:\/\/www.creativeconfidence.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.creativeconfidence.com\/\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Erfindungen dank Zufall und kultiviertem, kreativem Mindset:<\/span><\/p>\n<p><a href=\"https:\/\/www.spiegel.de\/karriere\/diese-erfindungen-verdanken-wir-dem-zufall-a-929574.html#fotostrecke-23af2866-0001-0002-0000-000000102550\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.spiegel.de\/karriere\/diese-erfindungen-verdanken-wir-dem-zufall-a-929574.html#fotostrecke-23af2866-0001-0002-0000-000000102550<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sponsor der heutigen Episode ist awork, das smartes Work\u00admanagement f\u00fcr produktive Teams:<\/span><\/p>\n<p><a href=\"http:\/\/awork.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/awork.io\/\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\"><strong>Weitere Episoden h\u00f6ren<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Schluss mit dem Warten auf den n\u00e4chsten Geistesblitz. Kreativit\u00e4t kann kultiviert werden \u2013 hier erfahrt ihr, wie. &nbsp; Kreativit\u00e4t spielt eine zentrale Rolle f\u00fcr die Innovationsf\u00e4higkeit und den Erfolg von Unternehmen. Und obwohl sie in aller Munde ist, scheint es schwer, Kreativit\u00e4t zu definieren. In diesem Deepdive Podcast erkl\u00e4re ich euch, wie ihr Kreativit\u00e4t&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deepdive: Kreativit\u00e4t kultivieren - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deepdive: Kreativit\u00e4t kultivieren - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T06:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/sweetspot-podcast-deepdive-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Deepdive: Kreativit\u00e4t kultivieren\",\"datePublished\":\"2021-03-10T06:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/\"},\"wordCount\":664,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/sweetspot-podcast-deepdive-5.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/\",\"name\":\"Deepdive: Kreativit\u00e4t kultivieren - Sweetspot Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/sweetspot-podcast-deepdive-5.jpg\",\"datePublished\":\"2021-03-10T06:00:41+00:00\",\"description\":\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/sweetspot-podcast-deepdive-5.jpg\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/sweetspot-podcast-deepdive-5.jpg\",\"width\":1924,\"height\":1924},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-kreativitaet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deepdive: Kreativit\u00e4t kultivieren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/\",\"name\":\"Sweetspot Studio\",\"description\":\"Strategy. Design. Storytelling. By Marc T. Suess\",\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"alternateName\":\"Brand-building & Design Studio Hamburg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sweetspot-studio.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\",\"name\":\"marc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"contentUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\",\"width\":160,\"height\":161,\"caption\":\"marc\"},\"logo\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/sweetspot-studio-website-footer.png\"},\"description\":\"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.\",\"sameAs\":[\"https:\\\/\\\/sweetspot-studio.com\",\"https:\\\/\\\/instagram.com\\\/sweetspot.studio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sweetspot-studio\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@sweetspot.studio\"],\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/author\\\/marc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deepdive: Kreativit\u00e4t kultivieren - Sweetspot Studio","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/","og_locale":"en_US","og_type":"article","og_title":"Deepdive: Kreativit\u00e4t kultivieren - Sweetspot Studio","og_description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","og_url":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/","og_site_name":"Sweetspot Studio","article_published_time":"2021-03-10T06:00:41+00:00","og_image":[{"width":1924,"height":1924,"url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/sweetspot-podcast-deepdive-5.jpg","type":"image\/jpeg"}],"author":"marc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marc","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/#article","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/"},"author":{"name":"marc","@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"headline":"Deepdive: Kreativit\u00e4t kultivieren","datePublished":"2021-03-10T06:00:41+00:00","mainEntityOfPage":{"@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/"},"wordCount":664,"publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"image":{"@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/sweetspot-podcast-deepdive-5.jpg","articleSection":["podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/","url":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/","name":"Deepdive: Kreativit\u00e4t kultivieren - Sweetspot Studio","isPartOf":{"@id":"https:\/\/sweetspot-studio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/#primaryimage"},"image":{"@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/#primaryimage"},"thumbnailUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/sweetspot-podcast-deepdive-5.jpg","datePublished":"2021-03-10T06:00:41+00:00","description":"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.","breadcrumb":{"@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/#primaryimage","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/sweetspot-podcast-deepdive-5.jpg","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/sweetspot-podcast-deepdive-5.jpg","width":1924,"height":1924},{"@type":"BreadcrumbList","@id":"https:\/\/sweetspot-studio.com\/deepdive-kreativitaet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/sweetspot-studio.com\/en\/"},{"@type":"ListItem","position":2,"name":"Deepdive: Kreativit\u00e4t kultivieren"}]},{"@type":"WebSite","@id":"https:\/\/sweetspot-studio.com\/#website","url":"https:\/\/sweetspot-studio.com\/","name":"Sweetspot Studio","description":"Strategy. Design. Storytelling. By Marc T. Suess","publisher":{"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7"},"alternateName":"Brand-building & Design Studio Hamburg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sweetspot-studio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/sweetspot-studio.com\/#\/schema\/person\/e4e976ee83d45700846e044642e041b7","name":"marc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","url":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","contentUrl":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png","width":160,"height":161,"caption":"marc"},"logo":{"@id":"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2023\/12\/sweetspot-studio-website-footer.png"},"description":"Build a memorable and meaningful brand. Sweetspot Studio is a brand-building &amp; design studio by creative director Marc T. Suess.","sameAs":["https:\/\/sweetspot-studio.com","https:\/\/instagram.com\/sweetspot.studio","https:\/\/www.linkedin.com\/company\/sweetspot-studio\/","https:\/\/www.youtube.com\/@sweetspot.studio"],"url":"https:\/\/sweetspot-studio.com\/en\/author\/marc\/"}]}},"_links":{"self":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/3236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/comments?post=3236"}],"version-history":[{"count":0,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/posts\/3236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media\/3237"}],"wp:attachment":[{"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/media?parent=3236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/categories?post=3236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sweetspot-studio.com\/en\/wp-json\/wp\/v2\/tags?post=3236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}