{"id":3227,"date":"2021-03-05T07:00:12","date_gmt":"2021-03-05T06:00:12","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3227"},"modified":"2021-03-05T07:00:12","modified_gmt":"2021-03-05T06:00:12","slug":"snack-open-mic-02","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/snack-open-mic-02\/","title":{"rendered":"Snack: Open Mic #02"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/19-neue-episode\/embed?context=external&#038;token=l9Zi66PLkTWhSaXFDXRYdw\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Snack: Open Mic #02<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>Die Community fragt, wir antworten. Diese Woche mit dem spannenden Thema zur jungen Zielgruppe: <em>Wie funktioniert Marketing und Design f\u00fcr die Gen Z?<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Gemeinsam mit meiner Kollegin Paula (selbst Gen Z) schaue ich mir das Zielgruppenprofil der Generation Z, ihre Werte, Vorstellungen und relevante Marketingkan\u00e4le an. Wir finden Beispiele f\u00fcr Kampagnen und digitale Love Brands und diskutieren, was Marken tun m\u00fcssen, um die Gen Z zu begeistern.<\/p>\n<p>&nbsp;<\/p>\n<p>Zum Thema Design werfen wir einen Blick auf den &#8220;Ignorant Style&#8221;, ein super Beispiel f\u00fcr die Rebellion und \u00c4sthetik der Gen Z.<\/p>\n<p>&nbsp;<\/p>\n<p>Mehr zum Thema strategisches Marketing und den richtigen Ideen um eine Zielgruppe f\u00fcr eure Marke zu begeistern findet ihr auf <a href=\"https:\/\/sweetspot-studio.com\/\" target=\"_blank\" rel=\"noopener\">www.sweetspot-studio.com<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibt`s Saures \u2013 die Shownotes:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Die besprochene Nike Kampagne mit Colin Kaepernick:<\/strong><\/p>\n<div class=\"sp-dsgvo sp-dsgvo-embedding-container sp-dsgvo-embedding-youtube \">\n<div class=\"sp-dsgvo-blocked-embedding-placeholder sp-dsgvo-blocked-embedding-placeholder-youtube\">\n<div class=\"sp-dsgvo-blocked-embedding-placeholder-header\"><img decoding=\"async\" class=\"sp-dsgvo-blocked-embedding-placeholder-header-icon\" src=\"https:\/\/sweetspot-studio.com\/wp-content\/plugins\/shapepress-dsgvo\/public\/images\/embeddings\/icon-youtube.svg\"\/>We need your consent to load the content of YouTube.<\/div>\n<div class=\"sp-dsgvo-blocked-embedding-placeholder-body\">\n<p>If you click on this video we will play the video, load scripts on your device, store cookies and collect personal data. This enables [Google Ireland Limited, Irland] to track activities on the Internet and to display advertising in a target group-oriented manner. There is a data transfer to the USA, which does not have EU-compliant data protection. You will find further information <a target=\"_blank\" href=\"#\" class=\"sp-dsgvo-navigate-privacy-policy\">here<\/a>.<\/p>\n<div class=\"sp-dsgvo-blocked-embedding-button-container\"> <a href=\"#\" class=\"sp-dsgvo-direct-enable-popup sp-dsgvo-blocked-embedding-button-enable\" data-slug=\"youtube\">Click here to enable this content.<\/a><\/div><\/div>\n<\/div>\n<div class=\"sp-dsgvo-hidden-embedding-content sp-dsgvo-hidden-embedding-content-youtube\" data-sp-dsgvo-embedding-slug=\"youtube\">Jmx0O2lmcmFtZSB0aXRsZT0mcXVvdDtDb2xpbiBLYWVwZXJuaWNrIE5pa2UgQ29tbWVyY2lhbCBGVUxMIFZJREVPJnF1b3Q7IHdpZHRoPSZxdW90OzEyMDAmcXVvdDsgaGVpZ2h0PSZxdW90OzY3NSZxdW90OyBzcmM9JnF1b3Q7aHR0cHM6Ly93d3cueW91dHViZS5jb20vZW1iZWQvbG9tbHBKUkVEenc\/ZmVhdHVyZT1vZW1iZWQmcXVvdDsgZnJhbWVib3JkZXI9JnF1b3Q7MCZxdW90OyBhbGxvdz0mcXVvdDthY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlJnF1b3Q7IGFsbG93ZnVsbHNjcmVlbiZndDsmbHQ7L2lmcmFtZSZndDs=<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ignorant Style Beispiele:<\/strong><\/p>\n<p><a href=\"http:\/\/instagram.com\/ignorantstyletattoo\" target=\"_blank\" rel=\"noopener\">http:\/\/instagram.com\/ignorantstyletattoo<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/ignorant_tattoos\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/ignorant_tattoos<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Snack: Open Mic #02 &nbsp; Die Community fragt, wir antworten. Diese Woche mit dem spannenden Thema zur jungen Zielgruppe: Wie funktioniert Marketing und Design f\u00fcr die Gen Z? &nbsp; Gemeinsam mit meiner Kollegin Paula (selbst Gen Z) schaue ich mir das Zielgruppenprofil der Generation Z, ihre Werte, Vorstellungen und relevante Marketingkan\u00e4le an. Wir finden&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Open Mic #02 - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/snack-open-mic-02\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Open Mic #02 - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/snack-open-mic-02\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-05T06:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/03\/open-mic-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-02\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-02\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Open Mic #02\",\"datePublished\":\"2021-03-05T06:00:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-02\\\/\"},\"wordCount\":174,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-02\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/open-mic-2.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-02\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/snack-open-mic-02\\\/\",\"name\":\"Snack: Open Mic #02 - 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