{"id":3028,"date":"2021-02-12T07:00:22","date_gmt":"2021-02-12T06:00:22","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=3028"},"modified":"2021-02-12T07:00:22","modified_gmt":"2021-02-12T06:00:22","slug":"blue-notes","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/blue-notes\/","title":{"rendered":"Snack: Blue Notes \u2013 Wie klingt eine Marke?"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/11-neue-episode\/embed?context=external&#038;token=0XOGzJsXKGvQboMycNFAOw\"><\/script><\/p>\n<p><b>Snack: Blue Notes \u2013 Wie klingt eine Marke?<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Im heutigen Snack wird es musikalisch! Welche Rolle spielt Musik und Sound f\u00fcr eure Marke? Ich spreche stellvertretend \u00fcber den Intro-Song dieses Podcasts, den ich geschrieben, aufgenommen und zusammen mit Paul Glaser produziert habe.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00dcber den Sound einer Marke nachzudenken, er\u00f6ffnet eine neue Welt von Analogien, Zug\u00e4ngen und kreativen M\u00f6glichkeiten. Pl\u00f6tzlich denken wir in Dur und Moll, Tonarten und Improvisation, Spannungsaufbau und H\u00f6hepunkten. Gedankliche Bilder, die neue Perspektiven aufmachen \u2013 selbst wenn ihr am Ende kein Musikst\u00fcck f\u00fcr eure Marke schreibt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">F\u00fcr den Sound des Sweetspot Studios hab ich mich f\u00fcr Bluesrock entschieden. Aus Liebe und weil es ein Sinnbild f\u00fcr kreatives Arbeiten ist. Ich habe mich schon in fr\u00fcher Jugend in Blues verliebt und lange als Gitarrist gespielt. Die Wurzeln des Blues liegen im Storytelling \u2013 die meisten Songs sind aus der Ich-Perspektive geschrieben. Als Genre vereint der Blues Einfl\u00fcsse afrikanischer, europ\u00e4ischer und karibischer Musik und ist damit schon als kreative Kollaboration gestartet. Als Grundlage f\u00fcr Jazz, Rock und moderne Pop-Musik hat der Blues uns auch die \u201cBlue Notes\u201d beschert, T\u00f6ne au\u00dferhalb der Tonleiter \u2013 sozusagen \u201cfalsche\u201d T\u00f6ne, die kunstvoll eingewoben werden und so Charakter-pr\u00e4gend f\u00fcr ein ganzes Genre wurden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Es gibt noch hundert Dinge, die ich euch \u00fcber Blues, die Lieder und meine Helden erz\u00e4hlen k\u00f6nnte. Doch f\u00fcr den Anfang soll das reichen und ich will euch fragen: Welche Musik w\u00e4re eure Marke? Jazz, Rock, Schlager?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Wenn ihr mehr vom Sound des Sweetspot Studios h\u00f6ren wollt, checkt unsere Spotify Playlist:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/3GmgyMRuz420qjF0QtZwno\" width=\"300\" height=\"380\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snack: Blue Notes \u2013 Wie klingt eine Marke? &nbsp; Im heutigen Snack wird es musikalisch! Welche Rolle spielt Musik und Sound f\u00fcr eure Marke? Ich spreche stellvertretend \u00fcber den Intro-Song dieses Podcasts, den ich geschrieben, aufgenommen und zusammen mit Paul Glaser produziert habe. &nbsp; \u00dcber den Sound einer Marke nachzudenken, er\u00f6ffnet eine neue Welt von&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snack: Blue Notes \u2013 Wie klingt eine Marke? - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/blue-notes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snack: Blue Notes \u2013 Wie klingt eine Marke? - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/blue-notes\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T06:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/02\/Cover-Snack-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/blue-notes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/blue-notes\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Snack: Blue Notes \u2013 Wie klingt eine Marke?\",\"datePublished\":\"2021-02-12T06:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/blue-notes\\\/\"},\"wordCount\":287,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/blue-notes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Cover-Snack-6.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/blue-notes\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/blue-notes\\\/\",\"name\":\"Snack: Blue Notes \u2013 Wie klingt eine Marke? 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