{"id":2955,"date":"2021-01-06T06:30:16","date_gmt":"2021-01-06T05:30:16","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?p=2955"},"modified":"2021-01-06T06:30:16","modified_gmt":"2021-01-06T05:30:16","slug":"deepdive-01","status":"publish","type":"post","link":"https:\/\/sweetspot-studio.com\/en\/deepdive-01\/","title":{"rendered":"Deepdive: Finde deinen Sweetspot"},"content":{"rendered":"<p><script class=\"podigee-podcast-player\" src=\"https:\/\/cdn.podigee.com\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/sweetspot.podigee.io\/2-neue-episode\/embed?context=external\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Deepdive: Finde deinen Sweetspot<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Frohes neues Jahr, Sweeties!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2020 war eine Herausforderung f\u00fcr alle Unternehmer, Gr\u00fcnder und Kreativen. Ob und wie das neue Jahr besser wird, liegt an uns. Was machen wir aus 2021? Welche Ziele verfolgen wir? Wie finden wir dieses Jahr unseren Sweetspot?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In dieser Neujahrsansprache taucht Marc mit euch ein, in die Suche nach dem Sweetspot. Wie formulieren wir Ziele richtig? Brauchen wir eine Deadline um die Prokrastination zu beenden? Wann setzen wir uns zu viele Grenzen und Regeln mit einer Bucketlist?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Um den Sweetspot zu finden, m\u00fcsst ihr euch dar\u00fcber klar werden, wen ihr erreichen wollt, welches Publikum oder welche Zielgruppe angesprochen wird. Das k\u00f6nnt ihr selbst sein, eure Kunden oder Mitarbeitenden. Besonders wichtig ist es, sich ein plastisches Bild des Publikums zu machen, ihre Bed\u00fcrfnisse, Probleme und W\u00fcnsche zu kennen. Marc erz\u00e4hlt aus seiner Erfahrung mit Marken, worauf ihr achten m\u00fcsst und teilt Praxisbeispiele f\u00fcr smarte Zielgruppen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Der Sweetspot ist die \u201ceffektiven Zone\u201d in der ihr oder eure Marken die optimale Wirkung entfalten k\u00f6nnt. Daf\u00fcr braucht es eine Strategie und Empathie, Know-how und Kreativit\u00e4t. Anhand von bekannten Brands und Innovations-Beispiele schauen wir uns an, welche Wirkung der Sweetspot entfalten kann \u2013 f\u00fcr eure Positionierung, Markenkommunikation und das Storytelling.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Viel Erfolg beim Finden und Formulieren eures Sweetspots und einen inspirierten Start ins neue Jahr!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>S\u00fc\u00dfes, sonst gibts Saures \u2013 die Shownotes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">TED Talk von Guy Kawasaki:<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Mtjatz9r-Vc&amp;list=PLK9WVHE_kkeB_4o_GfE38zZ6x_GH8hGMo&amp;index=8\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=Mtjatz9r-Vc&amp;list=PLK9WVHE_kkeB_4o_GfE38zZ6x_GH8hGMo&amp;index=8<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sweetspot-studio.com\/podcast\/\">Alle Episoden<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Deepdive: Finde deinen Sweetspot &nbsp; Frohes neues Jahr, Sweeties! 2020 war eine Herausforderung f\u00fcr alle Unternehmer, Gr\u00fcnder und Kreativen. Ob und wie das neue Jahr besser wird, liegt an uns. Was machen wir aus 2021? Welche Ziele verfolgen wir? Wie finden wir dieses Jahr unseren Sweetspot? &nbsp; In dieser Neujahrsansprache taucht Marc mit euch&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deepdive: Finde deinen Sweetspot - Sweetspot Studio<\/title>\n<meta name=\"description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/deepdive-01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deepdive: Finde deinen Sweetspot - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"Dieser Podcast hilft Unternehmern, Kreativen und Marken dabei, ihren Sweetspot zu finden und gro\u00dfartige Geschichten zu erz\u00e4hlen, die Menschen begeistern und aktivieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/deepdive-01\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T05:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2021\/01\/Deepdive-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1924\" \/>\n\t<meta property=\"og:image:height\" content=\"1924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-01\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-01\\\/\"},\"author\":{\"name\":\"marc\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"headline\":\"Deepdive: Finde deinen Sweetspot\",\"datePublished\":\"2021-01-06T05:30:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-01\\\/\"},\"wordCount\":279,\"publisher\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#\\\/schema\\\/person\\\/e4e976ee83d45700846e044642e041b7\"},\"image\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-01\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sweetspot-studio.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Deepdive-01.jpg\",\"articleSection\":[\"podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-01\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/deepdive-01\\\/\",\"name\":\"Deepdive: Finde deinen Sweetspot - 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