{"id":9421,"date":"2025-09-18T08:01:05","date_gmt":"2025-09-18T06:01:05","guid":{"rendered":"https:\/\/sweetspot-studio.com\/claralinadeinhard-3\/"},"modified":"2025-11-05T13:48:10","modified_gmt":"2025-11-05T12:48:10","slug":"blacksaltcoven","status":"publish","type":"page","link":"https:\/\/sweetspot-studio.com\/en\/blacksaltcoven\/","title":{"rendered":"case: Blacksalt Coven"},"content":{"rendered":"

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Blacksalt Coven<\/span><\/h1>\n

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Brand identity and launch for an academy combining psychology and art<\/span><\/h6>\n

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Black Salt Coven offers online courses and a community at the intersection of psychology, feminism, self-expression, and art\u2014founded by Jungian psychologist Suzanne Schreve and artist Lotte Hauss. The task: develop positioning, brand story, and visual system\u2014plus clear tools for course launches and community building.<\/span><\/p>\n

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#brand identity #logo design #creative direction<\/span><\/h6>\n

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\u201eSweetspot Studio enhanced our own offering through aestethics and facilitation. The result is a brand identity that encapsulates who we are and what we do in a way that is both accessible, yet edgy, fusing the academic and artist back into one playing field. It\u2019s a great feeling to be able to settle into a confidence that what our (prospective) clients see, mirrors the quality we, as platform and as individual creatives, provide.\u201c<\/span><\/h5>\n

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Suzanne Schreve.\u00a0 Jungian analytical psychologist.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Jungian archetypes and the sensual energy of art\u2014inspired by icons and strong female figures\u2014give rise to an inviting identity: warm in tone, precise, iconic. I developed the logo, branding, and visual system, as well as applications for courses and marketing. The result: clearly recognizable, accessible, and ready to grow.<\/span><\/p>\n

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