{"id":9242,"date":"2025-05-09T08:00:05","date_gmt":"2025-05-09T06:00:05","guid":{"rendered":"https:\/\/sweetspot-studio.com\/claralinadeinhard-3\/"},"modified":"2025-10-03T12:21:55","modified_gmt":"2025-10-03T10:21:55","slug":"gwh","status":"publish","type":"page","link":"https:\/\/sweetspot-studio.com\/en\/gwh\/","title":{"rendered":"case: GWH"},"content":{"rendered":"

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GWH Himmelsth\u00fcr<\/span><\/h1>\n

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Website Relaunch, Social Media & Employer Branding<\/span><\/h6>\n

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GWH Himmelsth\u00fcr is one of the largest social welfare organizations in Lower Saxony. For the digital transformation, I was able to support the comprehensive relaunch of the brand – from the new website to the social media strategy.
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#website relaunch #social media #hr #e,ployer branding #creative direction<\/span><\/h6>\n

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My services<\/b><\/span><\/h5>\n

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\nI developed a modern, accessible and user-friendly website – with a clear design, emotional imagery and a well thought-out structure for clients, relatives and professionals.<\/span><\/p>\n

Social media strategy & support:<\/strong><\/span>
\nTogether with the team, I designed and implemented a cross-channel social media strategy. The aim was to create more visibility, provide insights into everyday working life and activate the community.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]HR communication & employer branding:<\/strong><\/span>
\nI have developed formats and content that are specifically geared towards employee recruitment and retention – from a new careers page to authentic testimonial formats and recruiting campaigns. Always in focus: the values and people behind GWH.<\/span><\/p>\n

The result:<\/strong><\/span>
\nA strong, consistent brand presence across all digital channels – professional, human and relevant for the specialists of today and tomorrow.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”full” bg_color_value=”#1a1a1a”][vc_column][vc_single_image image=”9257″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”full” bg_color_value=”#1a1a1a”][vc_column][vc_column_text css=””]<\/p>\n

\u201cWe felt understood right from the start. The strategy was not only well thought out, but also tailored precisely to our business. The website and social media now finally mesh perfectly – it feels really good and coherent. The collaboration was not only professional, but also cordial and at eye level.\u201d<\/span><\/em><\/h5>\n

– Marco Conforto, Managing Director of Gemeinschaftsw\u00e4scherei Himmelsth\u00fcr<\/span><\/p>\n

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