{"id":5371,"date":"2022-03-08T18:01:05","date_gmt":"2022-03-08T17:01:05","guid":{"rendered":"https:\/\/sweetspot-studio.com\/meet-your-muse-2\/"},"modified":"2023-04-25T20:40:57","modified_gmt":"2023-04-25T18:40:57","slug":"story-mapping","status":"publish","type":"page","link":"https:\/\/sweetspot-studio.com\/en\/story-mapping\/","title":{"rendered":"story mapping"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^5440|url^https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/04\/storymapping.jpg|caption^null|alt^null|title^storymapping|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1675267232927{margin-top: -70px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1 style=\"color: #ffffff;\">Story Mapping<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"color: #ffffff; texttransform: uppercase;\">With this strategy workshop, we craft a unique and memorable story that will be the heart of your communication and marketing activities. A meaningful and long-lasting brand story that will connect with your audience and motivate your team. Stop spending money on random ad campaigns or expensive market research. Take creative control: Find your brand story!<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/KmKdyaAkork&#8221;][\/vc_column][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4541643c16803a482cc90a2a3a098fcd.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4541643c16803a482cc90a2a3a098fcd > i {\n  margin-right: 8px;\n}<\/style><a href=\"mailto:hello@sweetspot-studio.com?subject=Story mapping: workshop booking\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off btn-inline-left \" id=\"default-btn-4541643c16803a482cc90a2a3a098fcd\"><span>Find and map your brand story<\/span><\/a>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1649256715971{background-color: #00ff8d !important;}&#8221;][vc_column css_animation=&#8221;slideInLeft&#8221;][vc_column_text]<\/p>\n<h6 style=\"text-align: center; letter-spacing: 10px;\">Storytelling strategy workshop<\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5351&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Take creative control: Find your brand story!<\/h3>\n<p>[\/vc_column_text][vc_column_text]With this workshop, I help you craft a meaningful brand story, collect relevant topics, and create a story map for building engaging content. You will learn how to present and share your stories \u2013 so you will be in control of your content strategy and marketing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;top&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;5354&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5417&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 style=\"color: #ffffff;\">Step 1: Find your core brand story<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"color: #ffffff;\">Your brand story is not about your services or products. It\u2019s not even about you! Make your clients the hero of the story and they will listen. A great brand story is based on your strategy and experience, the wishes and needs of your audience, and the cultural impact you have on people and society. I combine my experience with narrative structures, multi-media storytelling, and creative writing to craft your meaningful brand story.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;5418&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #ffffff;\">Step 2: Map your stories<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"color: #ffffff;\">Once we defined your core brand story it\u2019s time to contextualize: Connect your brand, services, and products, your mission, and values as well as your corporate responsibility to topics that resonate with your audience\u2019s everyday life and the Zeitgeist. I help you to collect and map out all topics you need to tell a story \u2013 from brand-related offers to helpful, convincing content pieces to trends, news, and lifestyle topics. This story map will be your cheat sheet for creating engaging content along the whole marketing funnel and telling convincing stories!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;5420&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #ffffff;\">Step 3: Learn how to tell successful stories<\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"color: #ffffff;\">Knowing <em>what<\/em> to tell your audience is the baseline of storytelling. Understanding <em>how to present and share<\/em> your stories is equally important. To make sure you will be seen, read, and heard I help you to define the perfect storytelling environment. We will select the right channels and formats for your stories, create design masters and pick the tools to help you and your team in everyday storytelling. Let\u2019s tell your brand story!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-a9f8a79e4d3f793dd2a312eae9f9fc69.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-a9f8a79e4d3f793dd2a312eae9f9fc69 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/sweetspot-studio.com\/contact\/\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off \" id=\"default-btn-a9f8a79e4d3f793dd2a312eae9f9fc69\" title=\"contact\"><span>Find your brand story now<\/span><\/a><\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#00ff8d&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u201eTHE SWEETSPOT STUDIO HELPED US FIND A UNIQUE POSITIONING AND CONTENT STRATEGY FOR OUR BRAND, BASED ON A DEEP UNDERSTANDING OF OUR CUSTOMERS\u2018 NEEDS.\u201c<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#00ff8d&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;5761&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css_animation=&#8221;fadeIn&#8221; image_hovers=&#8221;false&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Thomas Isermann<\/strong><br \/>\nCEO of Greenforce Nutrition<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;2\/4&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Discover more products<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; css_animation=&#8221;fadeIn&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;5348&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Creative coaching: ideation and problem solving<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;More&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#00ff8d&#8221; outline_custom_hover_background=&#8221;#00ff8d&#8221; outline_custom_hover_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;sm&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;url:https%3A%2F%2Fsweetspot-studio.com%2Fmeet-your-muse%2F|title:meet%20your%20muse&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;5349&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">A creative experience to re-discover your purpose<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;More&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#00ff8d&#8221; outline_custom_hover_background=&#8221;#00ff8d&#8221; outline_custom_hover_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;sm&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;url:https%3A%2F%2Fsweetspot-studio.com%2Fpurpose-quest%2F|title:purpose%20quest&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;5350&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Share your story with content creation and brand storytelling<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;More&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#00ff8d&#8221; outline_custom_hover_background=&#8221;#00ff8d&#8221; outline_custom_hover_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;sm&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;url:https%3A%2F%2Fsweetspot-studio.com%2Fshare-your-story%2F|title:Share%20your%20story&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; css_animation=&#8221;fadeIn&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^5440|url^https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/04\/storymapping.jpg|caption^null|alt^null|title^storymapping|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1675267232927{margin-top: -70px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Story Mapping [\/vc_column_text][vc_column_text] With this strategy workshop, we craft a unique and memorable story that will be the heart of your communication and marketing activities. A meaningful and long-lasting brand story that will connect with your audience and motivate your team. Stop spending money&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5371","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>story mapping - Sweetspot Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/story-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"story mapping - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^5440|url^https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2022\/04\/storymapping.jpg|caption^null|alt^null|title^storymapping|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1675267232927{margin-top: -70px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Story Mapping [\/vc_column_text][vc_column_text] With this strategy workshop, we craft a unique and memorable story that will be the heart of your communication and marketing activities. 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