{"id":2041,"date":"2020-08-14T11:33:35","date_gmt":"2020-08-14T09:33:35","guid":{"rendered":"https:\/\/sweetspot-studio.com\/?page_id=2041"},"modified":"2022-04-07T22:32:58","modified_gmt":"2022-04-07T20:32:58","slug":"spot-on-instagram","status":"publish","type":"page","link":"https:\/\/sweetspot-studio.com\/en\/spot-on-instagram\/","title":{"rendered":"Spot On: Instagram Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\">How to start your Instagram marketing: The SPRINT Method<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/4DXVMLoAw7c&#8221; align=&#8221;center&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-transform: uppercase; text-align: left;\"><span style=\"font-weight: 400; font-size: 20px;\">Instagram is used by millions of people on a daily basis, making it a relevant platform to showcase and advertise your products and services. With her unique SPRINT method, Eva will show you how to get started with your Instagram marketing and grow your following. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_column_text]<span style=\"font-weight: 400;\">If you are a marketing executive, social media manager, or entrepreneur you can increase the reach and awareness of your products and services with Instagram. Before you start using Instagram professionally, it is essential that your account is optimally designed. Your Instagram profile is your business card and it can generate more success and visibility for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this Spot On Class, founder and social media expert Eva Schneider introduces you to her SPRINT method. With years of experience in marketing and social media, she developed a simple, six-step method on how to set up and manage a successful Instagram channel. This makes it the perfect guideline for brands that are new to Instagram. Here\u2019s how it works.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_column_text]<\/p>\n<h2>SPRINT method<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<b>S \u2013 Strategy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A clear strategy makes your life a lot easier: create a precise account timetable to plan your content. Content series, for example, help you save time and have a clear idea of what to post.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>P &#8211; Profile<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First impressions count! Your Instagram profile is your business card. Set up a custom-fit and professional profile. A lot of users will only skim your profile on the first visit. Based on your bio and impression of your feed they will follow you \u2013 or leave for good.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>R &#8211; Re-Branding<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is also a customer touchpoint: transfer your brand identity to your Instagram account. From your logo to colors and fonts \u2013 brand your account with your corporate identity and also adapt it to your feed, covers, and stories.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; background_color=&#8221;#e5e5e5&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: left;\">DOWNLOAD THE WORKBOOK FOR THIS LESSON (German)<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; background_color=&#8221;#e5e5e5&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<b>Start your Instagram marketing today<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For each Spot on class, we provide workbooks to simply remember what you have learned and apply it to your brand. Just leave us your email address and get access to the workbook. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;1830&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>This workbook contains:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">An introduction to the SPRINT method<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Guideline on how to set up your Instagram account<\/span><\/li>\n<li><span style=\"font-weight: 400;\">All Takeaways from this lesson<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2053-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"2053\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/2041#wpcf7-f2053-o1\" method=\"post\" class=\"wpcf7-form init default\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2053\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2053-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your mail (requested)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_column_text]<b>I &#8211; Content (the German word \u201cInhalt\u201d)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content is the most important part of your Instagram strategy. Create posts with simple tools to save time and always have enough to share. For your feed, make sure you get an overall impression with evergreen content. For your stories, you can post highlights and everyday news.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>N \u2013 Network<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The power of social media is that you can build your audience, your own brand community. To grow consistently, you need to network with other accounts and engage with people. Make sure you build an active community.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>T \u2013 Tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The right tools will help you to create content and save a lot of time on a daily basis. From marketing automation to creative templates and posting schedules. A list of the best tools can be found in the workbook for this lesson.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_image=&#8221;952&#8243; background_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1592402965209{background-color: #8bc5a3 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Results of the SPRINT method<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_image=&#8221;952&#8243; background_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1592402965209{background-color: #8bc5a3 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Clear Instagram Strategy\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Consistent style &amp; branding<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Planning with templates<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Easy photo &amp; video creation<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Community building<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Apps &amp; Tools<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_image=&#8221;952&#8243; background_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1592402965209{background-color: #8bc5a3 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1592408606612{padding-right: 50px !important;padding-left: 50px !important;background-color: #e5e5e5 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h2>Your instructor<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1592408614356{padding-right: 50px !important;padding-left: 50px !important;background-color: #e5e5e5 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2048&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<b>Eva Schneider<br \/>\n<\/b><b>Marketing expert and founder INSPIRED Social Media<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Eva is a social media manager and consultant with 10+ years of experience in social media marketing and international companies and agencies. E.g. Daniel Swarovski AG, Parf\u00fcmerie Douglas, WPP\/ MEDIACOM. Eva advises companies on all aspects of social media marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.inspired-socialmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.inspired-socialmedia.com\/<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1592408297603{background-color: #e5e5e5 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Get more Spot on Classes<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Never miss a new lesson of the Spot On Classes and get more information on storytelling and brand communication.<br \/>\nFollow us on <a href=\"https:\/\/instagram.com\/sweetspot.studio\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> or <a href=\"https:\/\/www.linkedin.com\/company\/37035668\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;150px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_column_text] How to start your Instagram marketing: The SPRINT Method [\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/4DXVMLoAw7c&#8221; align=&#8221;center&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text] Instagram is used by millions of people on a daily basis, making it a relevant platform to showcase and advertise your products and services. With her unique SPRINT method, Eva will show you how&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2041","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spot On: Instagram Marketing - Sweetspot Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sweetspot-studio.com\/spot-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spot On: Instagram Marketing - Sweetspot Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_column_text] How to start your Instagram marketing: The SPRINT Method [\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/4DXVMLoAw7c&#8221; align=&#8221;center&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text] Instagram is used by millions of people on a daily basis, making it a relevant platform to showcase and advertise your products and services. With her unique SPRINT method, Eva will show you how&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sweetspot-studio.com\/spot-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweetspot Studio\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-07T20:32:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sweetspot-studio.com\/wp-content\/uploads\/2025\/02\/yt-banner-studio2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/spot-on-instagram\\\/\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/spot-on-instagram\\\/\",\"name\":\"Spot On: Instagram Marketing - Sweetspot Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\"},\"datePublished\":\"2020-08-14T09:33:35+00:00\",\"dateModified\":\"2022-04-07T20:32:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/spot-on-instagram\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sweetspot-studio.com\\\/spot-on-instagram\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/spot-on-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/sweetspot-studio.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spot On: Instagram Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sweetspot-studio.com\\\/#website\",\"url\":\"https:\\\/\\\/sweetspot-studio.com\\\/\",\"name\":\"Sweetspot Studio\",\"description\":\"Strategy. 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