SWEETSPOT STUDIO
 
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Sweetspot Workshops

Together we find the sweetspot

Our workshops lay the foundation for unique storytelling and successful content strategies.

Sweetspot Workshops at a glance:

In our workshops you develop your individual strategy and ready-to-launch solutions together with our team and experts. Our workshops cover everything from brand strategy and positioning, target group definition and customer experience to innovative media products and development of digital solutions.

What makes your brand unique?

Brand Positioning Workshop

What sets you apart from the competition in the long term? How do you communicate the emotional added value of your brand? With this workshop you lay the foundation for a unique positioning and find the heart of your brand.

Contents: 

  • Mission and vision
  • Values
  • Competition
  • USP
  • Definition of services from customer and market perspectives
  • Claim and value proposition

Process:

 Duration: 0,5 days

 

Suitable for: start-ups, new companies, product launches

 

The workshop package includes preparation, implementation and documentation of a 4-hour workshop.

DEEP UNDERSTANDING FOR YOUR CUSTOMERS:

TARGET GROUPS AND PERSONA WORKSHOP

Develop a deep understanding for your customers. On the basis of the personas developed in the workshop you can align your products and services to the needs and wishes of your customers. The developed personas also form the basis for your future communication strategy and content creation.

Content: 

  • Definition of target groups
  • Introduction to the Persona Method
  • Development of 2-3 exemplary personas
  • Working with personas for advertising and content strategies

Process:

Duration: 1 day

 

Suitable for: Startups, new companies, established brands and personal brands that want to implement content marketing

 

The workshop package includes preparation, implementation and documentation of a one-day workshop.

Built trust with the right content:

Content Marketing Strategy Workshop

Your content marketing strategy defines what you tell your customers, when and where. Together, we find the right channels and content formats to achieve your goals.

Content: 

  • Discover advantages and opportunities of content marketing
  • Defining brand topics
  • Story Mapping
  • Define formats and channels
  • Develop a content funnel
  • Set up an editorial plan

Process: 

Duration: 1 day.

 

Suitable for: Startups, new businesses, established brands and personal brands who want to implement content marketing.

 

The workshop package includes preparation, implementation and documentation of a one-day workshop.

Was Kunden sagen

“I’m thrilled with how much we’ve accomplished during the Sweetspot workshops. In just one day we made focused strategic decisions and created a whole range of creative actions. The workshops were real rocket fuel for our brand!”

Dr. Akvile Ignotaite
Founder & CEO of System Akvile GmbH

TURN YOUR CUSTOMERS INTO FANS:

MEDIA PRODUCT IDEATION WORKSHOP

Turn your customers into fans. Media products offer your brand the opportunity to attract the attention of your customers and enable long-term customer loyalty.

Content: 

  • How to use media products for your advantage
  • Define goals and KPIs for your product
  • Ideation for media product
  • Business model for your media product
  • Implementation timetable

Process: 

Duration: 1 day

 

Suitable for: Start-ups, new companies, established brands and personal brands who want to implement their own media product

 

The workshop package includes preparation, implementation and documentation of a one-day workshop.

HOW TO MEASURE SUCCESS:

PERFORMANCE MARKETING STRATEGY

We help you find the right strategy to increase your sales and elucidate what makes marketing successful. Here you will learn the basics of performance marketing, analyze the  best practices and define your own funnel and customer touchpoints with your brand.

Contents: 

  • Basics of Performance Marketing
  • Customer Journey Map
  • Define touchpoints 
  • Defining a performance funnel
  • Set up your game-plan and define your next steps

Process: 

Duration: 1 day

 

Suitable for: Start-ups, new companies, established brands and personal brands, who want to set up a performance marketing strategy

 

The workshop package includes preparation, implementation and documentation of a one-day workshop.

LEARN TO TELL YOUR STORY:

CONTENT CREATION WORKSHOP

More and more brands want to use storytelling and create their own marketing content. With this workshop we lay the foundation for high-quality and recreatable content. Whether for Instagram or Facebook, LinkedIn posts, blog articles, video series, and much more.

Content: 

  • Rules for successful storytelling
  • Finding a content format and channel
  • Ideation and creation of content
  • Drawing up an editorial plan
  • Building your content team 
  • Development of templates for the implementation of the content format (following the workshop)

Process: 

Duration: 1 day + follow-up

 

Suitable for: Startups, new companies, established brands and personal brands that want to create their own content

 

The workshop package includes preparation, execution and documentation of a one-day workshop including the implementation of the developed content format

What do we want to start with?

Clever strategies, unique ideas or our own media product? We would also be happy to support you with workshops in other areas of brand communication and creation.