BECOME A SUCCESSFUL STORYTELLER – FIND AND TELL THE STORY OF YOUR BRAND OR PRODUCTS. WE ACCOMPANY YOU FROM STRATEGY AND CONCEPT TO IMPLEMENTATION AND PRODUCTION, PUBLICATION AND MARKETING. FOR MEDIA PRODUCTS THAT CREATE ATTENTION, TRUST AND CUSTOMER LOYALTY.
WE COMBINE FORM, CONTENT AND SUITABLE MEDIUMS TO CREATE YOUR MEDIA PRODUCT FOR THE PURPOSE OF ACHIEVING HIGH-LEVEL, LONG-TERM ATTENTION, USING REGULAR TOUCHPOINTS TO REACH NEW CUSTOMERS AND MARKETS.
Media products are a mixture of editorial formats and brand communication, for example, magazines, blogs, podcasts, or video series. The advantages lie in standardization and high scalability. Once created, they can be multiplied and marketed to become increasingly valuable in the long term.
In doing so, they combine the goals and messages of brands with the needs and interests of the target group. In this way, brands position themselves in a new context and with deep content that conveys competence and know-how, addressing solutions and customer needs. Thus, a media product offers you the best platform to present your target group with content that they identify with beyond marketing and sales points. This can be e.g. topics from culture, society, and the everyday lives of your customers that are relevant to the brand. We draw upon and incorporate relevant industry topics such as interviews or statements from experts, background information, news, trends, and much more.
High-quality media products ensure recurring visits and create numerous points of contact along the marketing funnel and customer journey. These include greater attention, increased reach and length of stay, feedback from real customers, and loyalty in the form of returning visits. Good content turns your customers into real fans.
What is the right media product for your brand? Let’s find a suitable format together …
Today, brands compete for the attention of their customers by offering a wide range of entertainment and information. They not only have to differentiate themselves from the competition but also compete with up-to-the-minute and high-quality content across all media. The battle for the rare commodity of attention can only be won with solid storytelling, successful content, and personalized channels and formats that allow your company to be independent of platforms and third-party providers. In short: your own media products.
Paying for attention and reach through advertising and placements do not provide a long-term advantage or recurring visitors. Only when brands themselves provide relevant and well-told content and control its distribution do they gain insight into the needs of customers, enter into dialogue and build lasting relationships. We support companies in developing and implementing their own media products.
In a workshop we evaluate the possibilities for your brand and the requirements for your media product. We develop everything together: Starting with the customer needs, the customer journey and relevant touchpoints with your brand up to the strategic and communicative goals.
The conception of your media product combines creativity with entrepreneurial thinking. We define the goals and KPIs, possible monetization strategies and a business model for your media product. Subsequently, the medium, product features, and relevant content are defined.
We develop a communication plan for your product, from the design to an editorial plan and suitable content formats to the market launch and marketing. This also includes the preparation of topics and the creation of templates as well as coaching the internal content team.
04. TECHNICAL REALISATION
We develop your media project from prototype to finished product. With UI and UX designers we ensure a high degree of user-friendliness. In addition, we use customer feedback and quick market tests to verify the idea. Whether print, audio, video or social media, we have the right partners in our collective to give your brand a contemporary story.
05. MARKET LAUNCH
After the launch of your product, it is important to expand your reach and inspire your audiences, possible advertising partners and sponsors. With the appropriate marketing concept, we support you in the launch and scaling of your media product.
06. ANALYSIS AND OPTIMIZATION
Even after the launch of your media product, we are still there for you. By analyzing and evaluating the content, we identify the needs of customers and optimize your content strategy. Our learnings help you to better understand existing and new customers and to offer them solutions.
Founder & CEO of Foconn GmbH
The development of a media product is a multi-stage process. From our experience with digital development projects, we are well versed in the requirements regarding transparency and the use of resources such as time and manpower. We, therefore, work in sprints, which ensure reliable planning and fast results for our customers and all project participants.
A sprint is a short project phase that is highly focused and result-driven within a concentrated period of time. At the end of the sprint, there is a functional intermediate product or new feature. This gives our customers insight into our working methods and delivers reliable results without long “black box situations” in development and programming.
Once developed, a media product enables you to dive much deeper into subjects, present your expertise and connects your brand to different areas of the customer’s life.
ROI of your content strategy
When using standardized processes and high scalability, investing in your own content ensures a greater return. You can achieve many goals at once: customer loyalty, new customer acquisition, transfer of knowledge, demonstrating competence, or increasing the awareness of your brand.
When placing content and advertising with third-party providers like platforms, you have no control in terms of distribution and display. In contrast, your own media product with a unique content strategy puts the power in your hands. Once set up, you can focus on building reach and marketing content to learn about your customers and their needs by analyzing user behavior.
Benefits of media products within the company
A media product also offers advantages within the company: Existing and informal knowledge about products, services and processes can be collected and made accessible in a central location. A media product (such as a platform, magazine or app) can be used for training new colleagues, know-how management and knowledge exchange.
We are happy to support you in creating high-quality content for your magazine, podcast or video series. Which media product suits you best?